Strategic Marketing Manager, Data Centers

Overview At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world. Reporting to Industries and Channel Marketing Manager Your role and responsibilities As a Strategic Marketing Manager, Data Center, you will lead market-driven growth initiatives for the U.S. Data Center market. This role is responsible for defining and activating strategic marketing programs aligned with ABB Electrification's strategy, positioning ABB as a trusted technology partner. This is a cross functional role working closely with commercial, product, marketing, strategy, and external industry stakeholders. Success in this role requires market insight, strategic thinking, and the ability to translate business strategy into impactful marketing execution and storytelling. For this position, we are open to candidates working Hybrid out of the Cary, NC office or full-remote in the United States. This role is contributing to the Electrification Smart Buildings division in the United States. Key Responsibilities • Strategic marketing leadership - Develop segment-specific strategies for the U.S. data center market, translating long-term business priorities into clear go-to-market plans and measurable campaign objectives. • Market and competitive intelligence - Deliver data-driven insights on customer needs, technology trends, regulatory factors, and competitor activity to guide strategic decisions and identify emerging opportunities. • Integrated marketing execution - Lead cross functional campaign planning and activation, ensuring consistent messaging, strong value propositions, and alignment across digital, events, content, and partner channels. • Industry engagement and thought leadership - Elevate ABB's presence in the data center ecosystem through industry participation, speaking engagements, and thought leadership initiatives that strengthen brand positioning. Qualifications • Bachelor's degree in Business, Marketing, Engineering, or a related field and 12+ years of experience in electrification, power, digital infrastructure, or related industries, including experience in marketing, product management, or sales; or a Master's degree with 10+ years of relevant experience. • Experience in the data center or digital infrastructure market (hyperscale, colocation, enterprise, or mission-critical facilities), specifically within the US market. • Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution. • Demonstrated ability to work effectively across multiple functions and influence without direct authority. • Exhibits a high say/do ratio—sets clear commitments and delivers results with consistency and credibility. • Strong analytical, communication, and executive-level presentation skills. • Ability to travel up to 30% within the U.S. What’s in it for you? More about us: Electrification provides leading electrical distribution and management technologies, solutions and services to electrify the world in a safe, smart and sustainable way. The portfolio includes medium- and low-voltage electrical components, switch gear, digital devices, enclosures, and circuit breakers, among others. With our products, solutions and services, we collaborate with customers to improve power delivery and security, enhance energy management, efficiency and operational reliability, as we seek to achieve a low carbon society. Why ABB? ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities qualified applicants will receive consideration for employment without regard to sex, marital status, citizenship, age, race and ethnicity, including hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, disability, or any other characteristic protected by federal and state law. For more information regarding your rights as an applicant, see the EEOC resources: the following websites provide information: EEO rights resources: go to eeoc.gov for more information. As an Equal…