Performance Marketing Manager

HUMAN Security is looking for a strategic, execution-focused Performance Marketing Manager to scale our paid media engine focused on qualified pipeline generation and buying group engagement. This role will lead HUMAN’s digital distribution strategy across paid search, paid social, display, newsletters, podcasts, OOH, and emerging channels - driving measurable pipeline impact through experimentation, automation, and optimization. Working closely with Marketing, RevOps, SDRs, and Sales, this leader will turn real-time performance signals into scalable growth programs that accelerate revenue outcomes. What You’ll Do Performance Marketing & Distribution • Own and optimize digital marketing strategy across paid search, paid social, display, newsletters, podcasts, OOH, and emerging channels. • Build and scale a high-performing distribution engine focused on qualified pipeline generation and target account engagement. • Continuously improve channel mix, budget allocation, and campaign performance to maximize ROI. Buying Group Engagement & Optimization • Build multi-channel campaigns that engage and advance buying groups across target accounts. • Operate continuous experimentation and conversion optimization programs across digital channels and landing experiences. • Use real-time analytics and behavioral signals to rapidly improve performance and pipeline outcomes. AI, Automation & Leadership • Leverage AI and automation to accelerate campaign execution, personalization, and optimization at scale. • Build scalable workflows, playbooks, and operating models that improve speed and efficiency. • Partner cross-functionally with Marketing, Marketing Operations, SDRs, and Sales to align programs to pipeline and revenue goals. Who You Are • 5+ years of experience in digital marketing, demand generation, or growth marketing within B2B SaaS or cybersecurity. • Proven success managing and optimizing campaigns that generate measurable pipeline impact in high-growth environments. • Deep expertise in paid media, conversion optimization, analytics, ABM strategies, and AI-powered marketing execution. Nice-to-Have Experience • Experience with enterprise cybersecurity buying cycles and multi-stakeholder sales environments. • Familiarity with emerging digital channels, experimental formats, and AI-driven marketing technologies. • Experience scaling programs in fast-growing or operationally complex environments. Success Metrics • Achievement of qualified pipeline generation targets. • Improved conversion rates, buying group engagement, and marketing efficiency. • Faster optimization cycles and measurable ROI across digital programs. About HUMAN Security HUMAN was founded in a Brooklyn sci-fi bookstore with a hacker mindset and the lofty mission of making the internet safer by putting humans first. Today, our Human Defense Platform safeguards enterprises from sophisticated bots, fraud, and account abuse, verifying the humanity of more than 20 trillion interactions per week for the world’s biggest brands and internet platforms. HUMAN is an equal opportunity workplace dedicated to protecting the internet's integrity for everyone. We believe in putting people first, embracing diversity of thought from our global teams, and welcoming all individuals to share their unique experiences as we fight cybercrime together. We support our Humans with a comprehensive total rewards package for personal and professional development, including well-being and learning stipends, flexible work options, and dedicated time off. While our HQ is in NYC, we have teams worldwide. HUMAN is growing fast, and there’s never been a more meaningful time to join us. If you thrive on solving complex problems and want to help shape the future of cybersecurity, join us as we build a safer, more human internet. If you are an individual with a disability or special need that requires accommodation, please contact us directly. Compensation Range: $125K - $160K