Social Media Manager & Video Editor

Social Media Manager & Video Editor The Social Media Manager & Video Editor is responsible for developing, executing, and optimizing content across all social media platforms to strengthen brand presence, drive engagement, and support overall marketing goals. This role requires a strong blend of creativity, technical skill, and strategic thinking, with the ability to stay ahead of trends and produce content that resonates with target audiences. Key Responsibilities • Social Media Strategy & Management • Develop and implement a cohesive social media strategy aligned with brand and marketing objectives. • Stay updated with current trends, platform updates, and best practices to ensure content remains relevant and competitive. • Create and manage a content calendar for client review and approval. • Monitor analytics to understand what works, what doesn’t, and adjust strategies accordingly. • Engage with audiences through comments, messages, and community‑building activities. • Content Creation & Graphic Design • Create visually compelling social media posts, graphics, and promotional materials. • Ensure all content aligns with brand guidelines and messaging. • Collaborate with the client to brainstorm content ideas and campaign concepts. • Video Editing & Production • Edit short‑form and long‑form videos for platforms such as TikTok, Instagram, Facebook, and YouTube. • Use tools such as Canva, CapCut, Adobe Premiere, or similar applications to produce high‑quality video content. • Repurpose long‑form content into multiple short‑form assets optimized for each platform. • Add captions, transitions, effects, and other enhancements to improve viewer retention. • Marketing & Performance Optimization • Understand marketing principles and apply them to content creation and distribution. • Analyze performance metrics and provide insights to improve reach, engagement, and conversions. • Identify opportunities for growth through new content formats, collaborations, or platform features. • Collaboration & Workflow • Work closely with the client to align on goals, messaging, and brand direction. • Proactively suggest ideas, improvements, and new content opportunities. • Maintain organized files, assets, and project timelines to ensure smooth workflow. Qualifications • Proven experience in social media management and video editing. • Strong understanding of social media algorithms, trends, and audience behavior. • Proficiency in Canva, CapCut, Adobe Premiere, or similar editing tools. • Ability to create engaging graphics and visual content. • Strong marketing awareness and ability to identify what content performs well. • Excellent communication, time management, and organizational skills. • Creative, proactive, and collaborative mindset.