Manager, Global CRM and Lifecycle Marketing

Help connect curious travelers with some of the world's most extraordinary places. Beckons is a new global experiential travel brand; a growing collection of award-winning lodges across Australia, New Zealand, the Americas, and beyond, guided by a regenerative approach to luxury travel. We're building something rare: a brand where every guest communication is as considered as the destinations themselves. We're looking for a Manager, Global CRM & Lifecycle Marketing to lead the execution and evolution of our global CRM and lifecycle programs. This is a hands-on role at the intersection of strategy, storytelling, and technology; owning the full guest journey from inspiration through to re-engagement and helping shape how AI accelerates personalization at scale. What you'll do: • Design and execute end-to-end lifecycle journeys across pre-stay, in-stay, post-stay, and loyalty moments • Lead global email marketing, from campaign calendars and segmentation to content briefs and deployment • Build and manage segmentation and personalization strategies using guest behavior, booking data, and lifecycle stage • Oversee CRM platform operations (HubSpot or similar), including automation workflows, data hygiene, and integrations • Apply AI and ML tools to surface insights faster, score leads, and personalize at scale, while keeping human judgment and brand quality central • Partner cross-functionally with Performance Marketing, Brand, Content, Commercial, and Reservations teams What you bring: • 5–8 years in CRM, email marketing, lifecycle marketing, or related digital marketing roles • Hands-on experience with CRM platforms such as HubSpot, Salesforce, or Braze • Confidence working with AI tools to augment and accelerate marketing workflows • Strong analytical skills and a test-and-learn mindset • Experience in hospitality, travel, luxury, or experience-driven brands is a plus Based in Denver, CO | Full-time | In-office If you're a lifecycle marketer who wants their work to matter and who'd love to help tell the stories of some of the planet's most remarkable places, we'd love to hear from you. Apply via the link below.