talentyGo

Brand & Integrated Marketing Manager

Away

📍 New York, New York, US0💼 Tempo pieno💰 100,000 – 110,000 USD/anno🕐 16 giorni fa
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Descrizione

• We are hiring a Brand & Integrated Marketing Manager to join our Brand Marketing team. This position reports to the Director of Brand & Integrated Marketing and will take Away further by serving as a guardian of our brand identity and the architect of our campaigns • You’ll partner with the Director and VP of Brand to translate the brand marketing vision into actionable strategies that drive increased awareness, organic reach, and brand affinity • You’ll manage the end-to-end planning and execution of integrated campaigns across all owned channels, ensuring seamless coordination from the creative brief to final delivery • You’ll lead the product marketing function with guidance from the Director and Merchandising teams, developing robust product claims, naming conventions, and compelling storytelling angles for both new launches and core collections • You’ll craft and present high-level creative briefs that synthesize internal data and cultural insights from Brand, Design, Merchandising, and channel teams, to drive the development of high-impact creative assets and messaging • You’ll manage daily marketing workstreams, including the marketing calendar and cross-functional planning decks to ensure total organizational alignment on milestones • You’ll synthesize cross-functional feedback during the briefing review process, ensuring alignment between teams and autonomously identifying and driving next steps • You’ll champion Away’s brand standards across all consumer touchpoints, evaluating execution plans with a keen eye for detail while constantly optimizing for the consumer experience • You’ll proactively monitor live campaign performance, identifying and actioning optimization opportunities to exceed key results • You’ll own post-mortem campaign reporting, helping the organization understand the strategic “why” behind results to inform future marketing plans and goals • Our working hours are 9am-6pm et, but we embrace a common-sense approach to flexibility in the workplace. It’s about being present, engaged, and balancing work with real-life needs Benefits • Equity & ownership: Be a part of our future through equity options, sharing in the upside of our business • Paid time off: Find balance through our paid time off programs, including vacation and wellness time • Health insurance: Take care of yourself and your family through our health insurance offerings • Get Away in style: Build your travel uniform through discount codes, product stipends, and giveaways
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