Vice President of Marketing and Communications

JOB SUMMARY: The Vice President of Marketing is responsible for leading the development and execution of comprehensive marketing strategies to enhance brand visibility, drive occupancy, and strengthen our market presence and promote overall business growth. Managing a team of marketing professionals, the Vice President will spearhead collaborative efforts with other departments to ensure cohesive and effective branding across all organizational facets. This role requires a strategic mindset, exceptional leadership skills, and a passion for creating impactful marketing initiatives in the assisted living/senior living industry. DUTIES AND KEY RESPONSIBILITIES: 1. Strategic Planning: • Develop and implement strategic marketing plans aligned with organizational objectives. • Identify market trends, competitive landscape, and opportunities to position the organization effectively. 2. Team Leadership: • Lead, mentor, and manage a team of marketing professionals. • Foster a collaborative and high-performance culture within the marketing department. 3. Marketing Policies and Procedures: • Develop, implement, and maintain marketing policies and procedures. • Ensure compliance with industry regulations and ethical standards. 4. Brand Management: • Oversee the organization's brand strategy and ensure consistent messaging across all channels. • Maintain brand integrity and positioning in the senior living market. • Implement brand guidelines and standards across all marketing channels. 5. Campaign Development: • Create and execute integrated marketing campaigns to drive brand awareness, lead generation, and resident acquisition. • Collaborate with the marketing team to develop marketing material. 6. Digital Marketing: • Lead digital marketing initiatives, including online advertising, social media, blogs and email marketing. • Stay abreast of digital marketing trends and implement innovative strategies. 7. Website Management: • Oversee the strategic development and maintenance of the organization's website, ensuring it aligns with brand standards and effectively communicates key messages. • Collaborate with web development teams and vendors to implement enhancements, optimize user experience, and incorporate the latest technologies. • Lead the creation and execution of a comprehensive content strategy for the website, including relevant and engaging content that appeals to the target demographic. • Ensure website content remains current, accurate, and reflects the organization's values and services. • Focus on enhancing the overall user experience on the website, optimizing navigation, and ensuring accessibility for all users, including seniors and their families. 8. Public Relations: • Develop and maintain relationships with media outlets, industry influencers, and community partners. • Oversee public relations efforts to enhance the organization's reputation. 9. Market Research: • Conduct market research to identify target demographics, assess customer satisfaction, and make data-driven marketing decisions. • Utilize research findings to refine marketing strategies. 10. Budget Management: • Develop and manage the marketing budget, ensuring cost-effectiveness and maximum return on investment. • Monitor and report on key performance indicators related to marketing initiatives. 11. Collaboration: • Collaborate with cross-functional teams, including sales, operations, and executive leadership, to align marketing efforts with overall business goals. 12. All other tasks as assigned by COO. QUALIFICATIONS: • Bachelor’s degree in Marketing, Business Administration, or a related field preferred. • Proven experience in marketing, preferably in healthcare, senior living, or related industry. • Strong leadership and team management abilities. • Strong business acumen with a strategic mindset. • Ability to collaborate effectively with cross-functional teams and external stakeholders. • Effective project management skills. • Effective understanding of marketing principles and digital marketing strategies and channels. • Proficiency in marketing analytics and reporting tools. • Creative mindset with the ability to develop innovative marketing campaigns. • Possess strong language skills including proper grammar and usage, proofreading and copywriting capabilities. • Excellent Excel, PowerPoint, Word, and Outlook skills. • Ability to operate under pressure and meet tight deadlines. • Willingness to travel as needed. Job Type: Full-time Pay: $180,000.00 - $200,000.00 per year Benefits: • 401(k) matching • Dental insurance • Health insurance • Paid time off • Vision insurance Experience: • Marketing: 10 years (Required) • Project management: 7 years (Required) • Assisted living: 5 years (Preferred) • Hospital: 5 years (Preferred) • Leadership: 7 years (Required) • PPC Campaign Management: 5 years (Preferred) • Public relations: 5 years (Required) Work Location: In person