VP of Marketing, gt.school (Remote) - $200,000/year USD

You are not interested in managing campaigns. You want to own growth outcomes. Most marketing leadership positions define success by impressions and activity levels. This role defines success by enrollments. At gt.school, demand is already present. Families are proactively searching for a credible, high-performance K–8 experience designed for gifted learners. Our AI-powered model accelerates mastery and enables students to pursue advanced interests and real-world skills. The product is proven. The market is prepared. What we require now is a marketing leader capable of converting demand into scale. You will own the complete enrollment engine for GT Anywhere and shape brand strategy across virtual, campus, and summer programs. Your mandate is clear: convert high-intent demand into 1,000 enrolled families while establishing gt.school as the recognized leader in gifted K–8 education. There is no existing playbook to follow. You will architect the funnel, define positioning, run experiments, and build a dependable execution machine using agencies, freelancers, and tools. You will operate with autonomy and direct accountability for outcomes. If you seek ownership of a real target and the authority to build the system that delivers it, we should speak. What You Will Be Doing Owning the complete enrollment funnel for GT Anywhere with direct accountability for enrollments, conversion rates, and CAC Designing and executing continuous experimentation to identify and remove high-impact conversion bottlenecks Developing the annual marketing strategy across virtual, campus, and summer programs, including positioning, segments, channel mix, budget allocation, and measurable objectives Building a high-velocity execution system that consistently delivers through agencies, freelancers, and marketing tools Collaborating closely with enrollment and school teams to translate family feedback into more effective messaging and higher-converting creative What You Won’t Be Doing Executing awareness-only campaigns without enrollment accountability Serving as a request-taker for ad hoc marketing tasks with unclear ROI Waiting on slow approvals or large bureaucratic teams to execute Optimizing for vanity metrics disconnected from enrolled families VP Of Marketing Key Responsibilities Build and operate a complete full-funnel growth engine that converts existing demand into 1,000 enrolled families while positioning gt.school as the category-defining brand in gifted K–8 education. Basic Requirements Bachelor's degree (BA or equivalent) 10+ years of experience owning full-funnel marketing strategy and measurable outcomes in startup, technology, or high-growth environments Demonstrated accountability for hard conversion metrics such as enrollments, revenue, CAC, and conversion rates Strong funnel analytics capability with a track record of diagnosing issues and prioritizing high-impact improvements Experience defining brand strategy, positioning, and messaging at a company level Proven ability to build and manage scalable execution systems using agencies, freelancers, and marketing technology Ability to work full-time (40 hours/week) in a remote role based in the United States About Gt.school GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential. They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged. This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms. GT School students explore their passions, develop critical thinking skills, and learn to innovate. Because that's where genius lies. GT School is where gifted minds turn potential into power. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you! Working with us This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic. Crossover Job Code: LJ-5750-US-Charlott-VPofMarketing.003