Social & Influencer Marketing Manager

Social & Influencer Marketing Manager NYC (Primarily In-Person) Full-Time Abbode is a modern personalization brand redefining embroidery through elevated design and storytelling. We’re hiring a Social & Influencer Marketing Manager to fully own and lead our social presence across all platforms. This is a hands-on role for someone who can think strategically, execute quickly, and thrive in a fast-moving startup environment. You will work directly with our Founder on brand vision, launches, content direction, and growth initiatives. Responsibilities: Social Strategy & Execution Own posting and performance across Instagram, TikTok, Pinterest, and emerging platforms Build and manage monthly content calendars planned in advance Align content with launches, drops, partnerships, and seasonal moments Track analytics and optimize for growth and conversion Content Creation Concept, shoot, and edit short-form video and photo content Help plan photoshoots and create detailed shot lists Work closely with photographers and creative partners Organize and maintain all content assets, ensuring folders are structured, up to date, and easily accessible Maintain a cohesive, elevated brand aesthetic Be comfortable on camera and filming videos of yourself when needed Influencer Marketing Manage influencer partnerships end to end Oversee ShopMy gifting strategy and send-outs Build and nurture long-term creator relationships Startup Mindset & Working Style Extremely organized with exceptional attention to detail Proactive with strong follow-through and nothing slipping through the cracks Comfortable managing multiple moving pieces at once Energized by a fast-paced, evolving environment Calm, solution-oriented, and steady under pressure Open to direct feedback and able to iterate quickly No task is too small and willing to jump in wherever needed Qualifications 2–3 years of experience in social media, influencer marketing, or brand marketing Experience growing and managing brand social accounts Strong video editing and content creation skills Strong aesthetic sensibility within fashion, lifestyle, or luxury-adjacent brands NYC-based and comfortable working primarily in person