Growth & Marketing Manager

Growth & Marketing Manager Compensation: $65k–$85k + performance bonus Build the growth engine behind a premium, rapidly growing gym brand. We’ve built: • A strong, recognizable brand with a clear identity • A premium training environment people genuinely care about • High member engagement and loyalty • An established content presence and aesthetic • A product that already converts, without a sophisticated marketing engine Now we’re looking for the person who can turn all of that into a scalable, measurable growth system. What This Role Is You own the systems that turn attention into members, and members into long-term clients You will: • Work directly with ownership and leadership • Have visibility into the full business (sales, operations, training) • Own outcomes like lead volume, CPL, CAC, and funnel conversion • Build systems that directly impact revenue This role is designed for someone who wants to take ownership early, move quickly, and grow into a high-impact position. You will be responsible for building and optimizing the full growth engine at Iron Culture. That includes: • Paid and organic acquisition • Funnel conversion • Campaigns and offers • Marketing analytics and reporting • Directing content to support revenue • Continuous testing and iteration What Success Looks Like (First 90 Days) • Consistent lead flow across locations • Clear visibility into funnel performance • At least 1–2 measurable improvements in conversion • Campaigns running with structured testing • A reporting system leadership uses weekly Who This Is For • Someone who wants to own outcomes • Someone who is comfortable working across marketing, sales, and operations • Someone who moves quickly, tests ideas, and learns from data • Someone who wants to grow into a high-impact role