Social Media Strategist
Digital
Start your Pro trial in 30 seconds (3 days free): you also get the AI match score with your resume.
Role overview
Digital is hiring for the Social Media Strategist role in Pennsylvania, Pennsylvania, US. It is a position with remote work available, Mid-level level, in the Exec sector. It was posted yesterday.
On TalentyGo you can review this job and apply more effectively: Charlie prepares an ATS-optimized resume and a cover letter tailored to "Social Media Strategist" at Digital in about a minute. Before you apply, you can also check how well your profile fits, with a match score based on skills, experience, location and seniority.
- Role
- Social Media Strategist
- Company
- Digital
- Location
- Pennsylvania, Pennsylvania, US
- Work mode
- Remote
- Seniority
- Mid-level
- Sector
- Exec
- Posted
- yesterday
Description
This is a hands-on, end-to-end role covering strategy, account setup, content planning, production management, publishing, audience growth, community management, and performance optimization across Instagram and TikTok. You will work closely with the founder to establish a distinctive online identity and develop it into a recognizable, highly engaging social presence.
Responsibilities
- Build and launch the Instagram and TikTok profiles from zero, including positioning, tone of voice, content pillars, visual direction, and channel strategy
- Develop and execute the organic growth strategy, with a focus on reach, engagement, follower growth, and long-term audience development
- Create viral campaign concepts, social-first stories, and repeatable content formats that establish a distinctive and recognizable online personality
- Manage the full content lifecycle, including research, ideation, scripting, content calendars, production coordination, approvals, publishing, and optimization
- Use platform analytics, audience insights, watch time, retention, and engagement data to guide creative decisions and improve performance
- Manage day-to-day community engagement and coordinate with the founder and creative partners
- Proven experience launching and organically growing Instagram and TikTok accounts from an early or zero-follower stage
- A strong portfolio of high-performing, viral, or culturally relevant social content supported by measurable growth results
- Deep understanding of Instagram and TikTok algorithms, audience behavior, retention, discoverability, engagement, and organic growth mechanics
- Strong creative strategy and social-first storytelling skills, with the ability to turn a personality into compelling and repeatable content
- Hands-on experience managing social media end to end, from strategy and content development through production, publishing, analytics, and community management
- Strong project management and collaboration skills, with the ability to work closely with the founder and creative production partners
- Able to work PST hours
- Experience working with creator-led brands, founders, entertainment properties, personality-driven accounts, legal brands, or character-led content is advantageous but not required
Please mention the word **POLITENESS** and tag RMmEwNjo5OGMwOjM2MDA6OjEwMw== when applying to show you read the job post completely (#RMmEwNjo5OGMwOjM2MDA6OjEwMw==). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.
The market for this role in Pennsylvania
TalentyGo lists 628 similar roles (2 in Pennsylvania), 26% remote. Charlie ranks them against your CV, each with a clear score.
Similar jobs
TalentyGo is an aggregator of job postings from public sources. Always verify information directly with the company. Applications go through the original company website; TalentyGo does not manage hiring processes.