Performance Marketing Manager

The best performance marketers live for paid media optimization. LinkedIn Campaign Manager, Google Ads, and 6sense are where they excel. Their passion for maximizing ROAS, crushing pipeline targets, and nurturing accounts through strategic retargeting keeps them at the top of their game. They're always testing, iterating, and optimizing to beat yesterday's performance. Great paid media strategists thrive on translating campaign visions into high-performing digital strategies. They know that partnership between campaign strategy and paid media execution drives real results. Performance metrics, attribution models, and conversion paths energize them. That's the essence of performance marketing excellence! We're searching for a Performance Marketing Manager who can elevate our paid digital game and drive pipeline growth through modern account-based strategies. Someone who knows how to reach the right accounts at the right time with the right message - and has the expertise to make it happen! What Expel can do for you • Give you real ownership over paid media strategy that directly impacts pipeline and revenue • Put you in a role where performance marketing is treated as a growth lever, not a support function • Surround you with smart, collaborative teammates who actually care about testing, learning, and improving • Provide visibility into how your work connects to broader GTM strategy and outcomes • Let you experiment, iterate, and scale what works without unnecessary red tape What you can do for Expel • Own execution and optimization of multi-channel paid campaigns across LinkedIn, Google, and programmatic platforms • Drive full-funnel campaigns — from awareness to conversion to retargeting — with a clear focus on pipeline impact • Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and acquisition efficiency • Run structured A/B tests across creative, audiences, and landing pages to continuously improve performance • Analyze campaign performance and attribution data to identify trends, gaps, and opportunities • Translate data into action — making smart, fast adjustments that improve results • Partner closely with demand gen, web, and campaigns teams to improve conversion rates and campaign alignment • Support ABX strategies using platforms like 6sense to target and move high-value accounts through the funnel • Help ensure messaging, targeting, and execution align with ICPs, buyer stages, and revenue goals What you should bring with you • 3+ years of paid digital marketing experience in B2B SaaS or technology environments • Hands-on experience running paid search, paid social, display, and retargeting campaigns • Strong understanding of account-based marketing (ABM/ABX) and how paid media supports it • Proven ability to manage budgets and drive measurable ROI across multiple channels • Deep familiarity with tools like Google Ads, LinkedIn Campaign Manager, and programmatic platforms • Experience working with GA4, attribution models, and performance reporting tools • Comfort working in Salesforce and understanding how marketing ties to pipeline and revenue • Strong analytical mindset — you know how to connect campaign performance to business outcomes • Ability to balance strategy and execution without losing momentum • Curiosity, ownership, and a bias toward action Additional Notes The base salary range for this role is a base salary between $85,700 USD and $120,000 USD + bonus eligibility and equity. We believe in paying transparently and equitably. Your salary will ultimately be based on factors such as your experience, skills, team equity, and market data. You'll also be eligible for unlimited PTO (which we model and encourage), work location flexibility, up to 24 weeks of parental leave, and really excellent health benefits. Our headquarters is in Herndon, Virginia. However, we realize that while there is a benefit to in-person interaction, good people don't all live in Northern Virginia. Remote work is an option within the continental US. We're an Equal Opportunity Employer: You'll receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. We're only hiring those authorized to work in the United States. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. #LI-remote Salary Range $85,700—$124,300 USD