Real Estate Marketing Manager

Marketing Manager - Real Estate • Location: Short Hills, NJ (On-site) • Compensation: $55,000 – $65,000 per year (commensurate with experience) The Opportunity PrideStaff is seeking a high-level Marketing Manager to lead and scale a premier luxury real estate group in New Jersey. This is not a "post on Instagram" role—this is a strategic growth position focused on brand expansion, lead generation, and market dominance across New Jersey’s most competitive luxury markets. The ideal candidate will be responsible for building, executing, and scaling a marketing machine that directly drives listings, attracts top-tier talent, and elevates the organization's brand to new heights. Key Responsibilities Brand Growth & Strategy • Develop and execute a comprehensive marketing strategy aligned with the firm's 2.0 expansion goals. • Elevate brand positioning across all platforms (digital, print, social, and local presence). • Ensure consistent, luxury-level branding across all touchpoints. Lead Generation & Business Development • Create and manage campaigns designed to generate high-quality seller and buyer leads. • Build funnels for off-market sellers, cash buyers, and listing acquisition. • Oversee digital advertising (Google, Meta, display ads) and optimize for ROI. Listing Promotion & Creative Direction • Oversee the creation of all listing marketing materials (print, digital, video, social). • Ensure every property is marketed at a magazine-quality, luxury standard. • Manage vendors for photography, video, drone, and staging coordination. Digital & Systems Management • Manage website performance, SEO, and landing pages. • Oversee CRM integration (Follow Up Boss or similar) and automated lead flow. • Implement systems for lead nurturing and conversion. Leadership & Analytics • Manage and oversee the marketing team, external vendors, and creative partners. • Provide weekly/monthly reporting on KPIs and clear growth metrics. • Train and support agents on personal branding and marketing strategies. Who You Are • A Strategic Visionary: You have a strong execution mindset and don't just plan—you do. • Industry Expert: You have proven experience in marketing within real estate or luxury brand environments. • Data-Driven: You are results-oriented and rely on metrics to scale what works. • Design-Centric: You have a sharp eye for luxury branding and high-end aesthetics. • A Leader: You take initiative, own your department, and thrive in a fast-paced environment. What Success Looks Like • Increased listing volume and a steady stream of inbound seller leads. • A dominant brand presence in target markets (Short Hills, Westfield, Scotch Plains, Harding, etc.). • High-converting marketing systems that run like a well-oiled machine. • Elevated, consistent, and world-class presentation across all platforms. Requirements • Experience: 3+ years of marketing experience (Real Estate experience highly preferred). • Technical Proficiency: Strong background in digital ads, CRM systems, and campaign tracking. • Digital Mastery: Deep understanding of social media algorithms, branding, and content strategy. • Management: Ability to manage multiple high-level projects and creative teams simultaneously. Apply today via PrideStaff to take the next step in your marketing career with a market leader. Company DescriptionPrideStaff is a national staffing service founded in 1978 with over 80 locations nationwide. We are currently expanding with a new office in East Hanover and are looking for individuals to share our mission: Consistently provide client experiences focused on what they value most. Professionals who are client service driven, goal orientated, organized and have an internal drive for success possess the qualities to be successful with PrideStaff. Additionally: • Clients and candidates consistently rate PrideStaff among the top recruiting firms within the staffing industry based on Net Promoter Score (NPS) data • PrideStaff provides comprehensive training to Staffing Consultants on our proven sales, recruiting and staffing processes • We help our Staffing Consultants succeed with leading edge recruiting technology and performance improvement programs • We offer one of the most unique and competitive compensation plans in the Staffing and Recruiting industry