Mobile User Acquisition & SEO Manager

About the position This role combines paid media and SEO to acquire and retain profitable players through various channels. The successful candidate will work closely with creative, business intelligence, and product marketing teams to develop effective paid campaigns and lead a comprehensive SEO strategy. This position offers the opportunity to grow knowledge in User Acquisition (UA) within the mobile app media space and SEO for different search engines. Responsibilities include creating and managing partnerships with key platforms, developing and driving media strategies, onboarding new channels, and executing business-critical user acquisition campaigns. The role involves managing a significant monthly budget with opportunities to work with new games and partners, as well as defining and executing SEO best practices for games across multiple genres. The position is part of a collaborative growth marketing department that values and rewards both team and individual success. Responsibilities • Develop, implement, and manage user acquisition campaigns on iOS, Android and desktop • Track, report and analyze metrics, applying learnings to scale campaigns and develop new media strategies • Establish collaborative relationships with media partners to launch and test campaigns, expand reach, and meet KPIs • Develop A/B testing programs to maximize acquisition efforts and ROI • Actively contribute to the evolution of team processes and workflow • Develop and execute SEO strategies to increase organic traffic and improve conversion rates • Track gaming industry trends, search algorithm updates, and competitor strategies to identify growth opportunities • Create SEO reports and communicate performance insights, recommendations, and KPIs to stakeholders • Collaborate with developers and web teams to implement SEO best practices during site updates and feature releases • Continue adding skills to your toolkit, including keeping connected to developments in UA, SEO and marketing Requirements • Bachelor’s degree in Marketing or related technical degree or the equivalent work experience • 3+ years of digital marketing experience • 2+ years of work in SEO with a track record of positive, measurable results • Knowledgeable or experience in digital media buying and/or planning, including: Major mobile ad platforms (Facebook, Adwords, etc.) • Experience or knowledge of CPI, CPA, ROAS, buying • Knowledgeable in mobile user acquisition and retention analysis at scale, preferably with free to-play games • Knowledge of 3rd party mobile attribution • Experience managing A/B creative tests, incrementality tests, and spend scaling tests • Experience conducting analysis on acquisition and retention to deliver against KPI’s • Ability to learn and understand creative development • Strong ability to move quickly and adapt within a direct response business model • Strong and solid understanding of SEO best practices, process and tools including experience with Google Analytics, Ahrefs, etc. • Strong project management skills • Demonstrated quantitative and analytical skills, data driven and detail oriented • Incredible communication skills with the ability to garner buy-in from multiple levels of management • Solid presentation and problem solving skills • Proficient with Excel, pivot tables and Power Point • A motivated self-starter and be willing to learn and contribute to the success of the team, partners and company • Must be able to work in our hybrid environment based out of our Seattle, WA office • Must be at least 18 years of age • Ability to successfully pass a pre-employment background check investigation • Legally authorized to work in the United States without visa sponsorship Nice-to-haves • Knowledge and/or experience in the video game or mobile game industry • ASO • In-app ad monetization • Branding • CTV media buying Benefits • Medical • Dental • Vision • Maternity/paternity leave • Monthly connected work benefit • Group life insurance and AD&D • Disability protection (short- and long-term) • 401(k) employer match (traditional and Roth plans) • 15 days of vacation • 56 hours of sick time • 2 personal floating holidays • 12 paid company holidays per year • Employee Assistance Program (5 free counseling sessions per situation) • ID & Legal Shield (around the clock identity theft protection and legal support) • Discounted access to pet insurance