Head of Content & Community (for our client, R&L)

Head of Content & Community Full-time, hybrid role Meatpacking District, NYC Start date: Early to mid summer 2026 Reports to: Managing Director Own the R&L brand from day one. Build the website, launch social channels, develop an editorial voice, and forge the community partnerships that make R&L NYC's most talked-about cultural destination before we even open the doors. ABOUT R&L R&L is a not-for-profit record store, café and event space opening Fall/Winter 2026 in the legendary Florent space in NYC's Meatpacking District. We exist to champion music, build community, and create a space where culture and conversation thrive. THE ROLE This is a rare opportunity to build an editorial and content operation from scratch at a new cultural institution. You'll define our voice, produce the content, and grow the audience — across digital, social, video, and press — from zero to opening day and beyond. You'll manage a small network of freelance contributors and work closely with the Managing Director. KEY RESPONSIBILITIES – Website build and ongoing content management – Instagram, TikTok, YouTube and Bluesky — primary channels – Editorial calendar and long-form content strategy – Press and media relations; NYC arts and culture press – Community partnerships with artists, labels, venues – In-store event promotion and audience development – Email marketing and CRM – Manage PR, social and content agency relationships EXPERIENCE – 5+ years in editorial, content or publishing roles – Strong writer — long-form, short-form and social copy – Hands-on video content creation and production experience – Background in music, arts or culture media preferred – Track record growing engaged audiences through original content SKILLS & ATTRIBUTES – Editorial judgement — knows a story worth telling – Video and photo production, comfortable on camera and behind it – Social content native — understands format, rhythm and platform culture – Energized by NYC's music scene; existing relationships a big plus – Comfortable working in a small, fast-moving not-for-profit environment WHAT WE OFFER – The chance to build something from nothing at a genuinely new cultural institution – Creative autonomy — this is your editorial voice to develop – A tight-knit team that cares deeply about music, community and NYC – Salary range $100,000–$130,000 depending on experience – Health benefits included