Digital Growth & Marketing Manager

Job Title: Digital Growth & Marketing Manager FLSA Classification: Exempt Department: Marketing and Communications Reports to: VP of Marketing & Philanthropy Operations Updated: April 2026 Job Summary Hanna Center is seeking a highly strategic, data-driven, and hands-on Digital Growth & Marketing Manager to lead and execute marketing initiatives across the organization. This role is critical to ensuring Hanna Center reaches the right people, at the right time, with the right message. Success in this position will directly impact program growth, community engagement, fundraising outcomes, and national expansion through smarter, more targeted, and more measurable marketing. This role is responsible for building and scaling Hanna Center’s digital marketing engine: driving audience growth, increasing engagement, and generating measurable outcomes including online donations, program participation, referral growth, and national training reach. This is a strategic and executional role. The ideal candidate is both a thinker and a doer. Someone who can define strategy, analyze performance, and also step in to campaign execution. This role will oversee the Associate Marketing Manager and is responsible for elevating Hanna Center’s digital presence while building efficient, scalable marketing systems. Essential Functions Requires Growth Strategy & Performance Ownership • Own the growth and performance of Hanna Center’s digital marketing ecosystem, including email, social media, paid media, and website channels • Drive measurable increases in online donations, program inquiries, training participation, and referral engagement • Define KPIs and success metrics; continuously optimize campaigns through testing, data analysis, and iteration • Build scalable acquisition, retargeting, and conversion strategies across multiple audience segments Audience Segmentation & Targeting • Develop and implement sophisticated audience segmentation strategies in partnership with the Database Manager • Align marketing strategies with CRM data to improve targeting, personalization, and performance • Design audience journeys across the full lifecycle: awareness, engagement, conversion, retention, and advocacy Multi-Level Audience Strategy • Lead marketing strategies across Hanna Center’s layered audiences: • Hyper-local (Sonoma Valley) • Regional (Sonoma County) • Statewide (California residential and service audiences) • National (training and research audiences) • Tailor messaging, channels, and campaigns to effectively reach each audience level Digital Channels & Execution (Hands-On) • Develop and execute campaigns across email, paid media, social media, and web • Own and grow Hanna Center’s email marketing program, including list growth, segmentation, and engagement • Oversee and contribute to social media strategy, ensuring growth in reach, engagement, and audience quality • Manage and optimize paid campaigns (Google Ads, Meta) to achieve performance goals • Step in to execute campaigns (email builds, ad setup, content deployment) Fundraising & Revenue Marketing • Partner closely with Philanthropy to develop and execute digital fundraising strategies • Optimize online donation funnels, including landing pages, email campaigns, and retargeting • Support key fundraising campaigns (year-end, events, initiatives) through digital channels • Use data and segmentation to improve donor acquisition, engagement, and retention Analytics, Reporting & Dashboards • Utilize tools such as Google Analytics (GA4) to track and analyze performance • Build and maintain dashboards that provide visibility into key metrics and campaign outcomes • Translate data into actionable insights and strategic recommendations SEO, GEO & Digital Presence • Lead SEO and emerging GEO strategies to increase discoverability across search and AI-driven platforms • Improve website performance, content visibility, and organic traffic • Expand Hanna Center’s digital footprint across platforms and channels Content Strategy & Creative Direction • Own and define content strategy across audiences, channels, and funnel stages • Oversee content development across digital platforms, ensuring alignment with audience needs, campaign goals, and organizational priorities • Direct and guide content creation, including social media, email, web, and campaign assets • Ensure content is data-informed, performance-driven, and ali