Digital Marketing Manager

Job Overview We are seeking a highly skilled and motivated Digital Marketing Manager to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing strategies that drive brand awareness, engagement, and conversions. This role requires a strong analytical mindset and a passion for leveraging data to optimize marketing efforts across various digital channels. Responsibilities • Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive traffic to the website. • Manage and optimize SEO efforts to improve organic search rankings and increase website traffic. • Oversee social media marketing initiatives, including content creation, scheduling, and engagement with followers. • Utilize analytics tools to track performance metrics, analyze data, and generate reports to inform decision-making. • Implement marketing automation processes to streamline campaigns and improve lead nurturing efforts. • Conduct market research to identify trends, customer preferences, and competitive landscape insights. • Collaborate with cross-functional teams to ensure cohesive messaging across all digital platforms. • Optimize conversion rates through A/B testing and other conversion optimization techniques. • Maintain an understanding of e-commerce trends and best practices to enhance online sales strategies. Skills • Proficiency in SQL for data analysis and reporting purposes. • Experience with marketing automation tools to manage campaigns effectively. • Knowledge of JavaScript for basic web development tasks related to marketing initiatives. • Strong research skills to gather insights on market trends and consumer behavior. • Expertise in analytics platforms (e.g., Google Analytics) for tracking performance metrics. • Solid understanding of SEO best practices and techniques for improving search rankings. • Familiarity with conversion optimization strategies to enhance user experience and increase sales. • Basic knowledge of HTML for editing website content as needed. • Experience in e-commerce marketing strategies that drive online sales growth. • Proven ability in social media marketing, including content strategy development and community management. Join us in this exciting opportunity where your expertise will contribute significantly to our digital presence and overall business success! Job Type: Full-time Pay: $74,570.00 - $81,861.00 per year Benefits: • 401(k) • Flexible schedule • Health insurance • Paid time off Ability to Commute: • Randolph, NJ 07869 (Required) Ability to Relocate: • Randolph, NJ 07869: Relocate before starting work (Required) Work Location: In person