Strategic Marketing Manager, Data Centers

Strategic Marketing Manager, Data Centers $142,500 - $228,000 annually. Eligible for short‑term incentive plan / annual bonus. Location: United States, North Carolina. Reporting to: Industries and Channel Marketing Manager. At ABB, we help industries run leaner and cleaner. Empowered to lead and grow. Join us and help run what runs the world. Role: As a Strategic Marketing Manager, Data Center, you will lead market‑driven growth initiatives for the U.S. data center market, defining and activating strategic marketing programs aligned with ABB Electrification’s strategy, positioning ABB as a trusted technology partner. This cross‑functional role works closely with commercial, product, marketing, strategy, and external industry stakeholders, requiring market insight, strategic thinking, and the ability to translate business strategy into impactful marketing execution and storytelling. Work mode: Hybrid out of the Cary, NC office or full‑remote within the United States. This role supports the Electrification Smart Buildings division in the United States. Key Responsibilities • Strategic marketing leadership – develop segment‑specific strategies for the U.S. data center market, translating long‑term business priorities into clear go‑to‑market plans and measurable campaign objectives. • Market and competitive intelligence – deliver data‑driven insights on customer needs, technology trends, regulatory factors, and competitor activity to guide strategic decisions and identify emerging opportunities. • Integrated marketing execution – lead cross‑functional campaign planning and activation, ensuring consistent messaging, strong value propositions, and alignment across digital, events, content, and partner channels. • Industry engagement and thought leadership – elevate ABB’s presence in the data center ecosystem through industry participation, speaking engagements, and thought‑leadership initiatives that strengthen brand positioning. Qualifications • Bachelor’s degree in Business, Marketing, Engineering, or a related field and 12+ years of experience in electrification, power, digital infrastructure, or related industries, including experience in marketing, product management, or sales; or a Master’s degree with 10+ years of relevant experience. • Experience in the data center or digital infrastructure market (hyperscale, colocation, enterprise, or mission‑critical facilities) within the U.S. market. • Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution. • Demonstrated ability to work effectively across multiple functions and influence without direct authority. • Exhibits a high say/do ratio – sets clear commitments and delivers results with consistency and credibility. • Strong analytical, communication, and executive‑level presentation skills. • Ability to travel up to 30% within the U.S. Benefits Summary Health, life & disability benefits; dental and vision coverage; company‑paid life insurance; company‑paid AD&D; voluntary life and AD&D; short‑term disability; long‑term disability with buy‑up options; supplemental benefits; parental leave; employee assistance program; health advocate resources; employee discount program; 401(k) with company contributions; Employee Stock Acquisition Plan. Time Off 11 paid holidays; salaried exempt positions receive vacation under a permissive time away policy. Equal Employment Opportunity ABB is an Equal Employment Opportunity and affirmative action employer for protected veterans and individuals with disabilities. All qualified applicants receive consideration for employment without regard to sex, marital status, citizenship, age, race, ethnicity, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected veteran status, or any other characteristic protected by federal and state law. For more information regarding your EEO rights as an applicant, please visit the U.S. Department of equal employment opportunity website. Applicants may request reasonable accommodation if they are unable or limited in their ability to use or access ABB’s career site. For more information on accommodations and equal opportunity, please contact ABB HR Representative. #J-18808-Ljbffr