Ecommerce Marketing Manager

eCommerce Marketing Manager Campaigns & Brand 6-Month Contract • Parental Leave Cover • $55-60/hr Location: California, Oregon, or Washington + Travel Duration: July 6, 2026 - January 6, 2027 Reports to: Country Head – USA About Hoselink Hoselink is a fast-growing, digitally native DTC brand helping customers create better outdoor spaces through thoughtfully designed gardening and watering products. We sell direct-to-consumer across our own Shopify-powered website and Amazon, and our team spans Australia and the US. We are passionate about delivering exceptional customer experiences, building a brand people love, and creating marketing that drives both engagement and revenue. We move fast, care deeply about quality, and back our work with data. About the Role We are looking for an experienced eCommerce marketing manager to cover a 6-month parental leave period, starting July 2025. This is a hands-on leadership role at the intersection of brand and commercial performance. You will own integrated campaign execution across product launches, seasonal promotions, social, influencer, PR, content, and OOH — while managing two direct reports and our PR agency. You will work closely with our Digital Marketing, eCommerce, Creative, Finance, Operations, and Product teams to ensure every campaign is aligned to commercial objectives, delivered on time, and built to perform — collaborating on everything from budget planning and inventory alignment (including free gift with purchase availability, launch lead times, and stock availability) to product USPs and launch-readiness. A note on travel: This role involves some travel within the contract period — including an in-person onboarding week, a team Summit, and a photoshoot in September/October. We want to be upfront about this so candidates can plan accordingly. Key Responsibilities Campaign Management & Product Launches Contribute to building a forward-looking marketing growth plan, identifying opportunities to accelerate brand awareness and customer acquisition — with a particular focus on expanding Hoselink's presence in key US growth markets Own the integrated marketing calendar, keeping launches, promotions, and content initiatives strategically sequenced Lead end-to-end integrated campaigns across product launches, promotions, and seasonal moments — from ideation and creative briefing through to execution and post-campaign reporting Translate commercial priorities into clear messaging frameworks, launch timelines, and cross-functional workflows Draw on market research and customer insights to inform campaign strategy and identify growth opportunities Ensure all campaigns are on-brand, delivered on time, and optimised for customer engagement and revenue performance Team & Agency Leadership Manage and support the Social Media & Influencer Manager and Senior Graphic Designer Manage the PR agency relationship — briefing, approvals, campaign coordination, reporting, and media support Lead weekly Marketing WIP, fortnightly Creative, and monthly Blog Planning & Content meetings Create clarity, prioritisation, and accountability across projects while fostering a collaborative team environment Brand & Content Review and provide feedback on customer-facing copy and creative across website, email, social, blog, and campaign assets Develop campaign and creative briefs for launches, partnerships, photoshoots, and content initiatives Ensure brand voice, messaging, and creative direction are consistent across all touchpoints Contribute to ongoing market positioning and brand alignment as Hoselink grows its US presence Support blog content planning aligned to customer education, SEO, seasonality, and product launches Projects & Initiatives Keep key in-flight projects moving across the contract period, including marketing assets, sponsorship workstreams, staffing coordination, and booth positioning for the Northwest Garden & Flower Show Support early-stage scoping and planning for potential participation in the Philadelphia Flower Show, including opportunity analysis and marketing requirements Coordinate with relevant internal teams and external partners to ensure project deliverables stay on track Reporting & Commercial Alignment Monitor key marketing KPIs and use performance data to inform planning and optimisation Lead campaign reporting and post-mortems, surfacing insights and growth opportunities Prepare and contribute to monthly business update presentations Partner with Digital Marketing and eCommerce stakeholders to align campaign activity with site performance, merchandising priorities, and promotional goals Partner cross-functionally with Finance on end-of-month reconciliations and budget planning, Operations to ensure campaigns align with inventory availability (including free gift with purchase, product launch lead times, and avoiding promoting out-of-stock products), and Product to stay across key USPs, product updates, and launch-readiness About You You have strong DTC or eCommerce experience and understand what it takes to drive growth in a digitally native brand You are equally comfortable owning brand strategy and diving into execution detail You manage projects and people with clarity — structured, proactive, and always across the details You're comfortable in the data — at ease with eCommerce metrics, conversion analysis, and performance dashboards You can step into an established role quickly, maintain momentum, and add genuine value during a key cover period You are collaborative, adaptable, and solutions-oriented Required Experience 7–8+ years in integrated marketing, brand marketing, or campaign marketing within a DTC or eCommerce brand Proven experience working with Shopify-based or digitally native consumer brands Track record of leading integrated campaigns across owned, earned, and paid channels Experience managing direct reports and external agency relationships Strong commercial acumen with the ability to interpret campaign performance and business metrics Excellent project management, creative briefing, and communication skills Comfortable with project management tools such as Asana, Monday.com, or similar US market experience is a strong advantage, particularly across growth regions such as Texas and Florida Life at Hoselink Hoselink was founded in Australia and has grown into a globally recognised brand with a loyal customer base and a team that genuinely loves what they do. We're a collaborative, high-trust team that moves quickly, invests in great work, and supports each other to do their best. As we continue to grow our US presence, this is an exciting time to join — with real scope to make an impact during a key period for the business. What We Offer A friendly, passionate team that wants to see you succeed Flexible working arrangements to support sustainable performance Health insurance (subject to eligibility and plan terms) and online class subscription Hands-on experience in a scaling eCommerce business with genuine scope for impact Flexibility to work remotely while collaborating with a global team Ready to apply? We'd love to hear from you.