Social Media Manager

Date: 6/3/2026 Position Title: Social Media Manager Reports to: Digital Marketing Director Department: Marketing Location: Washington, D.C., USA FLSA: Exempt Schedule: Full-Time, to include evenings and weekends as needed* Salary: $80,000 - $85,000/yr. Depending on experience and adjusted to local market rates* Position Overview We are seeking an experienced Social Media Manager to support our organization's strategic vision and execution across all social platforms. This is a managerial role for someone who lives and breathes social media—a true subject matter expert who can manage strategy, drive brand growth, and navigate the rapidly evolving digital landscape with confidence and creativity. Role Summary The Social Media Manager is the strategic leader and subject matter expert responsible for developing, executing, and optimizing our comprehensive social media strategy. This is not just a content creator or coordinator role; this is a strategic leadership position. You will manage all aspects of our social presence, from mid-level strategy and social brand positioning to day-to-day content management, audience engagement, and performance analysis. You will work cross-functionally to align social efforts with organizational goals, empower team members, and ensure Museum of the Bible maintains a compelling, authentic, and growing presence across all social platforms. Core Responsibilities Strategic Leadership & Management • Help develop and evolve the Museum's comprehensive social media strategy aligned with organizational goals and brand positioning • Think strategically about brand voice, platform priorities, and audience segments; identify emerging opportunities in the social media landscape • Manage and optimize the editorial calendar across all platforms (Facebook, Instagram, Twitter/X, TikTok, LinkedIn, YouTube, and emerging platforms) • Own the social media automation strategy and Sprout Social tool (including scheduling, analytics platforms, and workflow optimization) • Drive organizational adoption of social media best practices and emerging trends Content Strategy & Execution • Create and oversee content strategy that balances promotional content, educational materials, engagement, and community building • Manage ongoing content production and publication; adapt strategy based on performance data and audience insights • Coordinate with internal teams (Product Marketing, Creative, Education, Events, Development, Curatorial, etc.) to capture, develop, and amplify compelling content • Partner with the Product Marketing team to stay informed of what to promote and the timing of exhibitions, programming, and initiatives; while Product Marketing owns the "what," you lead the "how" and "when" across social channels • Manage the World Stage Theater social pages on the organic side, working collaboratively with the WST agency for support and specialized content needs • Possess strong content production skills including capturing, editing, and finalizing content for publication across platforms • Oversee video production, photography, graphics, and copy; maintain brand consistency and quality standards Community & Engagement Management • Foster an engaged, growing community across all platforms through strategic engagement, response, and relationship building • Develop community management guidelines and best practices; respond to comments and messages in a timely, on-brand manner • Monitor conversations, trends, and sentiment; escalate issues and opportunities as needed, and partner with Public Relations Manager to stay informed of worthy mentions, manage crisis communications, and coordinate responses to sensitive situations Analytics & Optimization • Track, analyze, and report on social media performance across all platforms; interpret data to inform strategy and tactical decisions • Establish KPIs and benchmarks; conduct regular performance reviews and optimization • Synthesize insights and make data-driven recommendations to leadership through regular reporting and presentation sharing Paid Social & Paid Partnerships • Partner with paid media agencies to align paid social strategy with organic content and overall social goals, providing strategic direction and content recommendations to ensure paid campaigns amplify and extend organic reach • Identify and cultivate strategic partnerships and collaborations to expand reach, including managing sponsorship deliverables for social amplification and coordinating influencer marketing initiatives • Manage social media collaboration requests and influencer engagement, serving as the point person for onsite partnership activation and community building through strategic partnerships Cross-Functional Leadership • Serve as the liaison and thought partner for internal teams (Digital Marketing, Product Marketing, Development, Creative, Events, Curatorial); gather ideas and align efforts • Rally teams around shared objectives and facilitate collaboration on integrated campaigns • Navigate organizational dynamics with diplomacy and conviction; push past bureaucracy to move initiatives forward • Be on-call for time-sensitive social moments, events, or crises that require immediate attention Required Qualifications • 7+ years of hands-on experience managing social media for organizations, brands, or agencies • Proven track record of building, growing, and scaling social media communities and presence • Deep expertise across multiple social platforms and a demonstrated ability to adapt strategy by platform • Strong understanding of social media algorithms, trends, analytics, and best practices • Proficiency with social media management tools, scheduling platforms, and analytics dashboards • Excellent written and visual communication skills; ability to create compelling content and adapt messaging for different audiences • Strong project management and organizational skills; ability to manage multiple campaigns and priorities simultaneously • Data-driven mindset; comfort analyzing metrics and translating insights into strategic recommendations • Entrepreneurial spirit and ability to work independently; comfort navigating ambiguity and making decisions without extensive guidance • Strong interpersonal skills and ability to influence and collaborate across departments Preferred Qualifications • Experience managing social media for faith-based organizations, religious institutions, nonprofits, or faith-adjacent brands • Experience managing paid social advertising campaigns; familiarity with Meta Ads Manager, Google Ads, LinkedIn Ads, or similar platforms • Video production, editing, or creation experience • Experience with CMS platforms, email marketing integration, or marketing automation • Proven success building and managing team members, interns, or contractors What Success Looks Like • Social media following grows consistently; engagement rates increase and audience quality improves • Content is on-brand, compelling, and drives measurable business outcomes (awareness, engagement, website traffic, donations, attendance) • Internal stakeholders view social media as a strategic asset; collaboration and idea-sharing increase • Emerging trends and platform shifts are identified and acted upon quickly • Crisis moments are managed thoughtfully and with brand integrity • The team trusts your strategic leadership and looks to you as the social media authority Additional Duties And Responsibilities • Ensure compliance with company guidelines, deadlines, and design standards. • Champion the Museum of the Bible’s mission to invite all people to engage with the transformative power of the Bible. • As required, inclusion in official or incidental photographs and videos for MOTB and/or guests. • Other Duties as Assigned. Location & Work Arrangement This role is based in Washington, D.C. and requires an in-office presence. Given the nature of social media, there may be occasional situations