SEO Product Manager

Overview We are seeking a dynamic and results-driven SEO Product Manager to lead our search engine optimization initiatives and elevate our digital presence. In this role, you will be at the forefront of developing innovative strategies to improve organic search rankings, enhance website visibility, and drive targeted traffic across multiple platforms. Your expertise will empower us to optimize content, technical architecture, and user experience to achieve measurable growth. Join us if you’re passionate about transforming data into actionable insights and thrive in a fast-paced, collaborative environment dedicated to digital excellence. Duties • Develop and execute comprehensive SEO strategies aligned with overall business goals, focusing on increasing organic traffic and improving search engine rankings. • Collaborate with cross-functional teams—including content creators, developers, and marketing—to implement SEO best practices across websites and digital assets. • Conduct detailed keyword research to identify high-value opportunities for content optimization and new content development. • Optimize website architecture, metadata, HTML structure, CSS, JavaScript, and other technical elements to enhance crawlability and indexing by search engines such as Google and Bing. • Utilize SEO tools like Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, and other platforms to monitor performance metrics and identify areas for improvement. • Manage link building campaigns to increase domain authority through strategic outreach and content partnerships. • Implement conversion optimization techniques to improve user engagement and increase lead generation or sales conversions on e-commerce platforms. • Monitor web analytics data to analyze user behavior, track KPIs related to SEO performance, and generate actionable insights for continuous improvement. • Stay up-to-date with the latest trends in SEO, search engine algorithms, social media management, and digital marketing strategies to keep our practices current and effective. Skills • Proven experience managing SEO+GEO projects within content management systems such as WordPress or similar platforms. • Strong understanding of search engine algorithms (Google Search) and ranking factors including metadata, keywords, backlinks, and metadata optimization. • Proficiency with SEO tools including Google Search Console, Google Analytics, Adobe Analytics, Google Tag Manager, SEMrush, Ahrefs or Moz. • Technical expertise in HTML, CSS, JavaScript coding fundamentals for troubleshooting website issues related to SEO. • Knowledge of web analytics techniques for tracking user engagement metrics across multiple channels. • Experience with conversion optimization strategies that enhance user experience and boost online sales or lead generation. • Managing on-page optimization, link- building outreach, technical audit, and local SEO efforts. • State expected KPIs(e.g., organic traffic increase, ranking improvements for specific keyword, or qualified lead growth). • Familiarity with e-commerce platforms and their unique SEO requirements for product listings and metadata management. • Ability to perform keyword research that aligns with business objectives while identifying new opportunities for growth. • Strong communication skills for collaborating with technical teams on website improvements and with marketing teams on content strategy. • Understanding of social media management principles as they relate to amplifying SEO+GEO efforts within broader digital marketing campaigns. Join us as an SEO Product Manager if you’re eager to shape the future of our digital footprint through innovative search strategies! Pay: $50,000.00 - $70,000.00 per year Application Question(s): • Do you have at least 5 years of experience working as an SEO Project Manager? only Yes answer with proven experience and references will be relevant for this position! Experience: • SEO: 5 years (Preferred) Work Location: In person