Product Marketing & Demand Generation Manager

Overview Judge Consulting Group (JCG) is seeking a hands-on, strategic leader to drive product marketing and lead generation for our AI portfolio. This role is critical as we shift from product launch to scalable revenue generation by building a repeatable demand engine and aligning closely with sales. AI Product Marketing • Own positioning, messaging, and differentiation for AI solutions, including Judge Copilot Adoption Studio • Translate AI capabilities into clear business value (ROI, efficiency, measurable outcomes) • Develop core sales and marketing assets (decks, one-pagers, demos, use cases, competitive positioning) Lead Generation & Pipeline Development • Build and execute a scalable lead generation strategy aligned to revenue targets • Develop multi-channel campaigns (LinkedIn, email, webinars, events) • Drive measurable pipeline through structured funnel management (lead → qualified → revenue) Go-to-Market Execution • Lead GTM strategy and execution for AI offerings • Ensure consistent messaging across leadership, sales, and marketing • Support launches, campaigns, and ongoing field enablement Sales Enablement • Work directly with sales teams to improve win rates and accelerate deal cycles • Equip the field with tools, messaging, and training to effectively sell AI solutions • Support strategic deals when needed Performance & Reporting • Establish and track KPIs tied to pipeline and revenue • Provide visibility into campaign performance and marketing ROI • Continuously optimize based on results Qualifications • 8–12+ years in product marketing, demand generation, or GTM leadership • Experience driving pipeline and revenue for B2B technology or consulting services • Strong understanding of enterprise sales cycles • Preferred experience with AI, Microsoft ecosystem, or similar offerings