Social Media Manager

<div class="content-intro"><p style="line-height: 1.2;">&nbsp;</p> <hr> <p><strong>About Gusto</strong></p> <p>At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.</p> <p>&nbsp;<br>All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our<a href="https://gusto.com/about/careers/total-rewards" target="_blank"> <u>Total Rewards philosophy</u></a>.</p> <p>&nbsp;<br>AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.</p></div><h2><span style="font-size: 12pt;"><strong>About the role</strong></span></h2> <p><span style="font-size: 12pt;">Gusto is hiring a Social Media Manager to own organic social strategy and execution across our brand channels. This role leads day-to-day content strategy, agency collaboration, and executive amplification, and is the operational backbone of the internal social team, working closely with the Head of Social, an Influencer Lead, and our social media agency of record.</span></p> <h2><span style="font-size: 12pt;"><strong>What you'll do</strong></span></h2> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own organic social strategy and content across LinkedIn, X, Instagram, TikTok, Threads, YouTube Shorts, and Facebook, aligned to brand voice and content pillars.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Run the executive and founder social amplification program: partner with leadership on strategy, coordinate drafting and asset production, and manage publishing and engagement on executive accounts.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Serve as the primary day-to-day partner to our social creative and production agency of record, briefing campaigns, reviewing output against approved strategy, and approving content per our review framework.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Coordinate the organic-to-paid flywheel, working with performance marketing to identify organic content worth amplifying with paid spend.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Build and maintain social content and share-of-voice reporting, and contribute to monthly performance narratives for marketing leadership.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead social support for major product and partnership launches, coordinating with product marketing, comms, and legal stakeholders on messaging and timing.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage the social tooling stack (publishing, listening, and analytics platforms), including vendor relationships and renewals.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Drive proactive community management and trend-hijacking to build brand affinity, while acting as the escalation point for CX on sensitive engagement and partnering with the Head of Social on crisis response.</span></li> </ul> <h2><span style="font-size: 12pt;"><strong>What we're looking for</strong></span></h2> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">7+ years managing organic social media for a consumer or B2B brand, including hands-on content strategy and channel management.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience managing an external creative or content agency, including briefing, review, and performance feedback loops.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Comfort working with social analytics and listening tools, and translating performance data into a clear narrative for stakeholders.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strong cross-functional collaborator, able to work with comms, legal, CX, and marketing partners under time pressure.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Sound judgment on brand voice, risk, and escalation, especially for sensitive or fast-moving content.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Familiarity with social publishing/listening platforms (e.g., Sprout Social or similar), and content tools such as Canva, CapCut, or comparable editing software.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">A strong eye for short-form video storyboarding, basic editing, and native platform trends across TikTok, Reels, and Shorts.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience collaborating with creators and integrating user/creator-generated content (UGC/CGC) into organic brand feeds.</span></li> </ul> <h2><span style="font-size: 12pt;"><strong>Nice to have</strong></span></h2> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience running or contributing to a crisis communications response on social.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience working with AI-assisted marketing workflows.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Background in HR, payroll, fintech, or another regulated B2B category.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience supporting executive or founder-level thought leadership content.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>Compensation</strong></span></p> <p><span style="font-size: 12pt;">Our cash compensation amount for this role is $104,490/yr to $128,000/yr in Denver and $140,000/yr to $170,500/yr for San Francisco &amp; New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise, and may vary from the amounts listed above.</span></p><div class="content-conclusion"><hr> <p><span style="font-weight: 400;">Gusto has physical office spaces in Denver, San Francisco, and New Yor