Product Marketing Manager

Full-time, Hybrid - Philadelphia, PA Hurry up! We’ve got a dream to build! About the Role As a Product Marketing Manager at BlueConic, you will play a key role in shaping how our platform is understood, positioned, and adopted in the market. You’ll partner closely with Product, Sales, and Marketing to bring new capabilities to market, sharpen our competitive differentiation, and help customers understand the business value of our solutions. This is a highly cross-functional role for someone who combines strategic thinking with strong execution. You’re equally comfortable crafting positioning, building launch plans, developing enablement content, analyzing market trends, and jumping into fast-moving initiatives that help drive growth. We move quickly, operate with a high degree of ownership, and embrace experimentation. The ideal candidate is curious, adaptable, commercially minded, and excited by the opportunity to help define the future of customer growth in an AI-driven landscape. Key Responsibilities • Shape product positioning and messaging: develop differentiated positioning, messaging, and storytelling for BlueConic’s products and solutions. Translate complex capabilities into clear, compelling narratives that resonate with B2C marketers. • Drive go-to-market execution: Support the planning and execution of product and feature launches in close collaboration with product, sales, and marketing teams, ensuring clear internal alignment and strong external impact. • Act as a strategic partner: Work closely with stakeholders across product, sales, marketing, and customer success to ensure alignment and consistency in messaging, enablement, and execution. • Market and customer insight: Conduct ongoing market and competitive research, analyze customer feedback, and translate insights into actionable recommendations for positioning, messaging, and product roadmap influence. • Develop high-impact content: Create and guide the production of compelling marketing materials such as sales decks, one-pagers, website copy, and customer case studies. • Enable the sales organization: Develop and deliver enablement tools, training, and messaging frameworks that help sales teams understand the product, engage prospects, and close deals effectively. • Analyze and optimize: Track performance metrics across marketing programs, launch activities, and enablement tools to evaluate success and continuously improve strategy and execution. Qualifications • 4-6 years of experience in Product Marketing, preferably at a B2B SaaS company • Experience supporting go-to-market strategy and executing successful product or feature launches • Exceptional writing, storytelling, and presentation skills, with experience communicating across technical and business audiences • Strong strategic thinking paired with a willingness to execute and iterate quickly • Excellent cross-functional collaboration skills and the ability to influence without direct authority • Natural curiosity about customers, markets, competitive dynamics, and emerging technology trends • Comfort operating in fast-paced, evolving environments with shifting priorities • AI fluency and a builder mindset. You actively explore new AI tools and workflows to improve speed, creativity, research, content development, and execution About BlueConic BlueConic is a leading customer data platform that helps businesses unlock the full potential of their customer data. As AI transforms how companies engage with customers and operate internally, BlueConic is committed to building a culture that embraces innovation, intelligent automation, and data-driven decision-making. We are a global company with a collaborative and mission-driven culture where employees are encouraged to explore new ideas, leverage modern technologies, and make a meaningful impact. If hired, applicants based in the US can expect an annual base salary and target bonus within the following ranges, depending on experience. BlueConic also offers a comprehensive benefits package to full-time employees including a selection of medical, dental, and vision insurance plans, 401(k) matching, 28 vacation days annually, paid parenting leave, and more. Annual base salary $105,000 - $125,000 USD Annual target bonus $10,500 - $12,500 USD