Digital Marketing & Community Outreach Manager Mirena Home Care | vienna VA | Full-Time

Job Summary We are seeking a dynamic and innovative Digital Marketing & Community Outreach Manager to lead our online presence and foster meaningful community engagement. In this full-time role, you will develop and execute comprehensive digital marketing strategies that enhance brand visibility, drive engagement across social media platforms, and optimize outreach efforts to connect with target audiences effectively. Your expertise will help elevate our organization’s digital footprint, increase community awareness, and support overall growth objectives through creative content creation, data-driven campaigns, and strategic outreach initiatives. Duties • Develop and implement integrated digital marketing campaigns utilizing SEO (Search Engine Optimization), SEM (Search Engine Marketing), Google Ads, Facebook Advertising, and marketing automation tools to maximize reach and engagement. • Manage and optimize content across various platforms including WordPress websites, social media channels, email marketing systems, and content management systems to ensure consistency and alignment with organizational goals. • Conduct keyword research using SEO tools to identify opportunities for increased organic traffic; apply conversion optimization techniques to improve website performance and lead generation. • Create compelling visual content using Adobe Creative Suite (Photoshop, Illustrator) and graphic design skills to enhance campaign appeal. • Analyze website traffic and campaign performance using Google Analytics, SQL queries, and other analytics tools; generate reports to inform strategic decisions. • Coordinate social media management efforts across platforms such as Facebook, Instagram, LinkedIn, and Twitter to grow followers, increase engagement, and promote community events or initiatives. • Collaborate with cross-functional teams on content creation including copywriting for blogs, newsletters, advertisements, and social media posts that resonate with diverse audiences. • Oversee community outreach programs by building partnerships with local organizations, participating in events, and fostering relationships that support organizational mission. • Monitor industry trends in digital marketing, B2B marketing strategies, e-commerce developments, and performance marketing techniques to keep campaigns innovative and effective. Experience • Proven experience in digital marketing roles with a focus on SEO tools like SEMrush or Ahrefs; familiarity with Google Ads (AdWords), Facebook Advertising platforms, and Google Analytics is essential. • Strong background in content creation including copywriting, graphic design (Adobe Photoshop), HTML/CSS coding skills are highly desirable. • Experience managing websites built on WordPress or other content management systems; knowledge of JavaScript and SQL for data analysis is a plus. • Demonstrated ability to plan and execute social media marketing strategies across multiple channels while managing social media management tools. • Familiarity with email marketing platforms such as Mailchimp or HubSpot; understanding of marketing automation workflows is advantageous. • Knowledge of SEO best practices including keyword research, on-page optimization, link-building strategies, and conversion rate optimization techniques. • Ability to analyze campaign data effectively to measure ROI and optimize ongoing efforts for maximum impact. • Prior experience working in community outreach or B2B marketing environments is preferred; strong communication skills are essential for building partnerships and engaging diverse audiences. Join us as a Digital Marketing & Community Outreach Manager to energize our online presence while making a tangible impact within the community! Pay: $51,322.08 - $61,807.24 per year Work Location: In person