Senior Marketing Manager

Company Description The Bastion Collection, a subsidiary of Crest Investment Company, is an internationally renowned restaurant group recognized for its distinctive culinary concepts and global leadership in Michelin accolades, collectively awarded ten Michelin stars and three Michelin Keys since 2019. The Bastion Collection is dedicated to epicurean excellence and stands at the forefront of culinary excellence in the hospitality industry, operating 18 units and 14 distinctive concepts in New York, Houston, Miami & Geneva. Role Description The Bastion Collection is seeking a full-time Senior Marketing Manager to support its restaurant concepts in Houston, New York, and Miami. This role will be Houston-based, with involvement across all Bastion properties. This position blends marketing with on-property support, requiring a highly organized, creative individual with strong personal skills and a natural ability to thrive in fast-paced environments. Ideal candidates have 5+ years of experience, with hospitality or luxury experience preferred. Qualifications Cross-Functional Coordination ● Senior Marketing Manager for The Bastion Collection portfolio, inclusive of all Miami, New York, and Houston properties. ● Serve as the on-property liaison between the Bastion Corporate Marketing Department and the on property operational and culinary teams. ● Collaborate with leadership to activate key brand moments, including seasonal promotions, holidays, and high-profile partnerships. Content Creation & Social Media ● Manage the creation and execution of a monthly content calendar for both the restaurant and club. ● Write engaging captions and develop creative for Instagram posts, Stories, and Reels. ● Produce and publish weekly Reels showcasing programming, partnerships, chef spotlights, and behind-the- scenes content. ● Oversee community management by responding to DMs, comments, and engaging with the local community. ● Track social media analytics and adapt strategy accordingly. Email Marketing & CRM ● Own the creation and deployment of all email marketing campaigns for all Bastion properties, including newsletters, event invites, and promotional communications. ● Support in managing and optimizing the SevenRooms CRM database. ● Track engagement metrics and report on campaign performance. Digital Marketing ● Coordinate/support all digital marketing efforts, ensuring the maintenance of Google/Yelp and all other third party listings ● Coordinate paid ad campaigns ● Support operations team on management of reviews Booking & Digital Platforms ● Ensure third-party booking platforms (Resy, OpenTable) are fully optimized, aligned with the brand’s tone and visual identity. ● Provide updated copy and curated image assets regularly in collaboration with the Director of Restaurants. Website Management ● Maintain and update the website, including hours of operation, menus, programming details, and imagery. ● Facilitate and direct all website inquiries Photo & Video Content ● Assist in coordinating all photo and video shoots for all properties. ● Maintain an organized asset library for ongoing content use. Collateral & Creative Production ● Execute and maintain all marketing collateral (digital and print) ● Coordinate the design (through agencies/freelancers), printing, and rollout of materials such as: ○ Menus ○ Event signage ○ Partnership assets ○ Digital invitations ○ Various promotional collateral Partnerships, Programming & Events ● Assist in the planning and execution of all brand partnerships, seasonal activations, and in-house programming (ex: holidays, DJs, tastings, panels). ● Ensure all external-facing communications and assets align with the brand. ● Develop and manage timelines, production schedules, and marketing rollouts tied to programming and events. ● Coordinate with PR and media partners as needed. PR/Media ● Work to ensure that the agency of record has any/all information/assets needed to properly promote the property ● Manage logistics surrounding media/press visits Copywriting & Brand Voice ● Craft elevated copy across all communications: social, web, email, collateral, and events. ● Ensure all messaging reflects each concept’s tone ● Support storytelling efforts around chefs, design, seasonality, and restaurant identity. Seia Club Miami - specific responsibilities Membership Marketing & Communications Support ● Collaborate closely with the Membership team to support all internal member communications and ensure alignment with brand voice. ● Provide membership team approved language/imagery for updating content within the members-only app (PeopleVine), including announcements, event details, and programming highlights ● Partner with the Membership team to develop and execute all member-facing communications, including email campaigns, digital collateral, and in-app messaging. ● Support the marketing and promotion of all Member Programming initiatives. ● Support with the development of communication materials for programming, such as: ○ Event invitations ○ Weekly digests ○ On-site signage ○ Member experience collateral