CRM and Lifecycle Marketing Director

Overview Get AI-powered advice on this job and more exclusive features. Equity Estates is an investment fund that owns and manages a portfolio of exceptional vacation homes around the world. Our investors travel and enjoy these residences and benefit from any capital appreciation over the lifetime of their investment. Our Culture We foster a creative, entrepreneurial, and energetic environment where people look forward to coming to work every day and helping the business grow. An independent work ability and a strong work ethic are critical. We value passionate people who love to be challenged and desire the freedom to contribute to the company’s overall success. Our team is filled with smart, ambitious, hard-working employees who operate with the highest level of integrity. Job Summary The CRM and Lifecycle Marketing Director is responsible for managing the company’s prospect and investor marketing data, driving database engagement through email marketing and other tactics, audience segmentation, personalization, as well as reporting and analytics. This is a perfect position for a rising marketing star who is interested in building plans at a strategic level, then rolling up their sleeves and getting it done. The ideal candidate is a highly organized executor with strong abilities in multiple areas, including CRM engagement and email marketing. Duties and Responsibilities Own and optimize the management of prospect and investor data : Ensure accurate, up-to-date, and actionable data across CRM and email marketing, SMS, and chatbot platforms. Implement processes for data hygiene, enrichment, and compliance with privacy regulations to support strategic marketing initiatives. Lead audience segmentation strategy : Analyze behavioral, demographic, and transactional data to create meaningful audience segments. Develop and iterate segmentation models that enable targeted, relevant communications across the entire customer lifecycle. Design and execute personalized mark