Business Analytics Manager Senior - Marketing & Customer Analytics

Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Analytics Manager Senior within PNC's Balance Sheet Analytics & Modeling Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA, Cleveland, OH, Wilmington, DE or Tysons Corner, VA. As a Business Analytics Manager Senior, you won’t just crunch numbers; you’ll drive performance, unlock customer insights, and directly impact how millions of people experience our brand. In this high-impact role, you’ll lead a newly formed team of talented analysts, providing insights that optimize our marketing campaigns and accelerate our growth. You’ll be instrumental in shaping our analytics roadmap, leveraging cutting-edge tools and methodologies to uncover actionable intelligence. We are seeking a dynamic, analytical, and innovative thinker ready to elevate PNC’s digital marketing strategy in a rapidly evolving financial landscape. This is more than just dashboards and metrics – it is about transforming complex data into clear action that fuels customer growth and builds loyalty. Job Responsibilities • Lead the strategic build-out of a new digital marketing analytics function. • Collaborate closely with marketing strategists, product teams, and finance stakeholder to define KPIs and set measurable goals. • Lead analysis across digital marketing campaigns (paid search, SEO, social, email, programmatic, etc.) to identify trends, optimize performance, and maximize ROI. • Use advanced tools (Adobe Analytics, Tableau, Hadoop, etc) to extract insights and create compelling, decision-driving reports and dashboard. • Develop robust attribution models and customer journey insights to drive personalized experiences across channels. • Champion new A/B testing and experimentation strategies, providing analytical rigor to optimize campaign performance • Stay ahead of emerging marketing tech, privacy regulations, and digital trends to future-proof analytics strategies. Preferred skills and experience • You have a proven track record of success as a digital marketing analytics leader, with significant experience in a manager role. • You possess a deep understanding of various digital marketing channels and familiarity with digital marketing platforms (e.g. SA360, Adobe Analytics, Google Ads, Bing Ads, and Google Analytics) and the data they generate. • You have high proficiency in web analytics platforms (e.g. Adobe Analytics), visualization tools (e.g. Tableau, Power BI), data querying (e.g. SQL, Spark, Impala) • You are a strategic thinker with the ability to translate complex business questions into analytical frameworks and actionable recommendations. • You have strong storytelling skills with the ability to write and present complex data findings to both technical and non-technical audiences, include senior and executive leadership. • You’re a natural leader who can inspire, guide, and develop a high-performing team • You have strong project planning and management skills with a proven ability to deliver on analytical initiatives PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description Directs the strategic design, management, and implementation of an enterprise-wide business analytics programs to drive customer solutions, service innovation and profitability. Leads development and execution of complex analytical solutions to meet business requirements . Leading the research, development and adoption of new and emerging analytics technologies; identifying technology-based business opportunities. Implementing mechanisms for ensuring that information provided is accurate, meaningful, has integrity, manages risk and meets the needs of the senior leadership. Directing, motivating, developing and managing the performance of the management team and key staff. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effec