VP of Consumer Marketing, gt.school (Remote) - $200,000/year USD

You are not here to oversee campaigns. You are here to drive growth. Most senior marketing positions define success through impressions and outputs. This position defines success through enrollments. At gt.school, demand is already present. Families are searching for a credible, high-caliber K–8 program designed for gifted learners. Our AI-driven model accelerates learning mastery and allows students to explore advanced topics and practical competencies. The offering is proven. The audience is waiting. What is needed now is a marketing executive capable of transforming demand into measurable scale. You will control the complete enrollment engine for GT Anywhere and guide brand strategy across virtual, campus-based, and summer offerings. Your objective is clear: convert high-intent interest into 1,000 enrolled families while positioning gt.school as the authoritative choice in gifted K–8 education. There is no established framework to follow. You will design the funnel architecture, establish positioning, lead experimentation, and construct a dependable execution infrastructure using agencies, freelancers, and technology. You will function with autonomy and direct responsibility for measurable outcomes. If you seek ownership over a tangible goal and the authority to engineer the system that delivers it, this conversation is worth having. What You Will Be Doing Controlling the end-to-end enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion performance, and customer acquisition cost Designing and executing ongoing experimentation to pinpoint and remove high-priority conversion obstacles Developing the annual marketing plan across virtual, campus, and summer programs, covering positioning, audience segments, channel strategy, budget distribution, and quantifiable objectives Creating a high-velocity execution framework that delivers consistently through agencies, freelancers, and marketing platforms Collaborating directly with enrollment and school leadership to convert family insights into more precise messaging and higher-performing creative assets What You Won’t Be Doing Executing awareness campaigns that lack direct enrollment accountability Serving as a task recipient for unstructured marketing requests with ambiguous return on investment Relying on lengthy approval cycles or large administrative structures to move work forward Focusing on surface-level metrics that do not connect to enrolled family outcomes VP Of Consumer Marketing Key Responsibilities Design and manage a comprehensive growth system that transforms existing demand into 1,000 enrolled families while establishing gt.school as the defining authority in gifted K–8 education. Basic Requirements Bachelor's degree (BA or equivalent) 10+ years of experience leading full-funnel marketing strategy and delivering measurable results in startup, technology, or high-growth settings Proven responsibility for concrete conversion outcomes such as enrollments, revenue, customer acquisition cost, and conversion rates Advanced funnel analytics expertise with a history of identifying problems and prioritizing impactful solutions Experience establishing brand strategy, positioning, and messaging at the organizational level Demonstrated success building and overseeing scalable execution systems through agencies, freelancers, and marketing technology Ability to work full-time (40 hours/week) in a remote role based in the United States About Gt.school GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential. They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged. This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms. GT School students explore their passions, develop critical thinking skills, and learn to innovate. Because that's where genius lies. GT School is where gifted minds turn potential into power. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you! Working with us This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic. Crossover Job Code: LJ-5750-US-COUNTRY-VPofConsumerMa