Performance Marketing Manager (PPC Lead)

Company Description BLUE HAVEN NATIONAL MANAGEMENT, INC. is headquartered in San Diego, California. The company operates from its offices on Broadway and serves as a leader in its industry. With a focus on delivering innovative solutions and exemplary service, BLUE HAVEN NATIONAL MANAGEMENT, INC. strives to build lasting value for its clients, partners, and the communities it serves. Role Description This is a full-time remote role for a Performance Marketing Manager (PPC Lead). The successful candidate will oversee and execute the creation, management, and optimization of Pay-Per-Click (PPC) advertising campaigns. Responsibilities include analyzing performance metrics, identifying growth opportunities, setting campaign strategies, conducting keyword research, crafting ad copy, and ensuring the ROI meets organizational goals. Collaboration with cross-functional teams to align marketing strategies will also be an integral part of this role. Qualifications Expertise in PPC campaign management, Google Ads, and Bing Ads Proficiency in campaign performance analysis, metrics tracking, and ROI optimization Experience with A/B testing, keyword research, and ad copy development Strong skills in budgeting and bid management for paid search campaigns Familiarity with digital marketing principles, including SEO and analytics tools Excellent communication skills and ability to collaborate with cross-functional teams effectively Bachelor’s degree in Marketing, Business, or related field (or equivalent experience) Certifications in Google Ads or similar platforms are a plus