Senior Data Analyst

<div class="content-intro"><p><span data-contrast="auto">Established in 2004, </span><strong><span data-contrast="none">OLIVER</span></strong><span data-contrast="auto"> is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">As a part of </span><strong><span data-contrast="none">The Brandtech Group</span></strong><span data-contrast="auto">, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our </span><strong><span data-contrast="none">AI solutions</span></strong><span data-contrast="auto"> enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.</span>&nbsp;</p></div><p><strong><span data-contrast="auto">Senior Data Analyst</span></strong></p> <p><strong><span data-contrast="auto">Location: Weybridge, Surrey, United Kingdom</span></strong></p> <p><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Established in 2004, Inside Ideas Group is a rapidly growing global agency network that helps clients drive their businesses forward from the inside. We partner with over 300 clients in more than 40 countries, delivering ideas, technology and creativity that make a measurable impact.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">As part of The&nbsp;Brandtech&nbsp;Group, we are pioneers in using advanced AI technologies to transform the way we create,&nbsp;optimise&nbsp;and deliver work. Our AI capabilities enhance efficiency, support smart decision making and unlock new levels of creativity for our teams and clients.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">We are now looking for a skilled Data Analyst to join our onsite team supporting in London.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><strong><span data-contrast="auto">About the Role</span></strong><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">As the Data Analyst, you will be responsible for delivering insight that drives improvements across the full commercial ecosystem spanning customer experience on, retailer investment effectiveness, marketing and sales performance, and the broader post-purchase, onboarding and promotional landscape.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">A core part of your remit will be the design, build and ongoing management of a marketing and sales performance dashboard, underpinned by Google BigQuery and delivered in Looker Studio. This will serve as a critical decision-making tool for marketing, e-commerce, retail and CX teams surfacing insight such as campaign uplift, halo effects, retailer investment impact and share performance across products and markets.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Alongside this, you will analyse customer journeys, benchmark competitors, oversee content performance and support the planning and execution of onboarding and e-commerce promotions using platforms like GWI to create digital personas and audience profiles.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">You will collaborate closely with CX, marketing, product and e-commerce teams as well as HQ and local market stakeholders to ensure insight informs decisions at every stage.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">This role requires strong analytical capability,&nbsp;expertise&nbsp;in data modelling and SQL, and the ability to translate complex commercial questions into dashboard logic and actionable recommendations.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><strong><span data-contrast="auto">What You Will Be Doing</span></strong><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Marketing &amp; Sales Performance Analytics&nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Design, build and&nbsp;maintain&nbsp;a marketing and sales performance dashboard in Looker Studio, underpinned by&nbsp;BigQuery, combining sell-out sales data, market volume and share data, and campaign activity logs.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Define the underlying data model, transform source&nbsp;files&nbsp;and design the reporting layer to support consistent, scalable KPI delivery.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Identify&nbsp;and quantify the impact of retailer investment, including uplift in sales an