Digital Marketing Manager

Abel Communications is seeking a Digital Marketing Manager who can turn communications programs into measurable visibility and engagement. You’ll lead integrated digital efforts across organic social, paid media, LinkedIn, campaign amplification, analytics, and emerging discoverability practices, including GEO. The ideal candidate is a strategic thinker and hands-on practitioner with 4-7 years of experience in an agency or similarly fast-paced environment, ready to advise clients, build programs, and help expand Abel’s digital capabilities. Key Responsibilities • Develop digital strategies and campaigns that complement and enhance our core work in Thought Leadership, media relations, and integrated marketing. • Serve as the agency’s digital marketing subject matter expert, leading work to include paid and organic social media, LinkedIn, GEO, discoverability trends, and emerging digital platforms. • Lead paid campaign strategy and execution across relevant platforms, including LinkedIn, Meta, Google Ads, TikTok, and others. • Build paid amplification plans supporting media relations initiatives, announcements, events, reports, and Thought Leadership campaigns. • Develop and manage budgets for social content calendars and campaign plans. • Create social media content aligned to campaign goals, platform best practices, and brand voice. • Lead agency expertise around social media trends, algorithm updates, platform changes, and content best practices; and proactively updates colleagues and clients. • Serve as agency lead for LinkedIn strategy, supporting executive visibility, employee advocacy, content strategy, profile optimization, and paid campaigns. • Monitor campaign performance and interpret digital analytics to optimize content and campaign effectiveness. • Evaluate and recommend new tools, platforms, workflows, and technologies supporting agency delivery and innovation. • Contribute digital expertise to agency marketing, proposals, prospect meetings, and new business opportunities. • Support the evolution of Abel’s GEO capabilities through visibility analysis, discoverability best practices, and emerging analytics. • Represent the agency externally with professionalism, confidence, and expertise. You’ll excel in this role by • Delivering integrated digital campaigns that strengthen visibility, engagement, and business impact. • Building strong client relationships and being a trusted digital marketing advisor. • Creating effective social, paid, and LinkedIn programs that complement communications initiatives. • Turning analytics into clear recommendations and actionable next steps. • Helping account teams identify opportunities to expand client engagements through digital strategy and amplification. • Introducing new ideas, tools, and best practices that strengthen agency capabilities. Qualifications • BA/BS in Marketing, Communications, Public Relations, Digital Media, or related field (or equivalent experience). • 4-7 years in digital marketing, social media, integrated communications, or related role. • Agency experience preferred. • Experience developing and executing organic and paid social campaigns. • Experience managing paid campaigns across social and search platforms. • Strong knowledge of LinkedIn marketing, including organic and paid strategies. • Experience creating social content and campaign plans. • Ability to interpret digital analytics and build client-ready reports and recommendations. • Knowledge of GEO concepts, AI-driven discoverability trends, and emerging digital tools preferred. Opportunity for professional development within this role. • Demonstrate strong writing, communication, presentation, and organizational skills. • Previous experience interacting with clients in an agency environment. Interested applicants should send a cover letter, resume, and relevant work samples to [email protected] with the subject line: Digital Marketing Manager Candidate. About Us Abel Communications fosters a collaborative and enjoyable workplace where employees are encouraged to do great work and make time for great lives. We’ve been named among Baltimore Business Journal’s Best Places to Work four times and named PRSA Maryland Team of the Year. We offer a comprehensive benefits package that includes health, dental, vision, and short-term disability insurance, as well as a flexible work schedule. We emphasize the importance of continued professional and skill development. We close the office on Orioles Opening Day and have many outings throughout the year to foster teamwork and camaraderie. We love Baltimore, our clients, coming up with BIG ideas, and delivering amazing work. Our business currently operates in a hybrid environment, offering employee-driven flexibility to work from wherever we are most productive. Abel Communications respects and values diversity and is committed to fostering an inclusive culture. Abel Communications is proud to be an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, veteran status, or any other legally protected class.