Director, Growth (London, U.K.)

This is a Full-Time Role (40 hours per week, 5DWW) with no option for part-time work. While this is a remote-first opportunity, the candidate filling this role must be a resident of the Netherlands, the U.K., Brazil, Pennsylvania, New York, or the District of Columbia at the start of employment. Additionally, they must be within commuting distance of our office in Amsterdam, London, São Paulo, Philadelphia, New York City, or Washington. 
Please visit our Careers page to review all opportunities and submit your application for the role(s) that best fit your location and work authorization.

About the Team

The Growth function is responsible for expanding the reach, adoption and impact of B Lab's standards, certification and standards-based products and services while strengthening the organisation's long-term financial sustainability. The function combines Growth Strategy, Marketing, Sales, Commercial Operations and Go-to-Market to understand market needs, identify growth opportunities, develop compelling value propositions and convert demand into customer adoption. It provides the commercial capabilities, market insight and operational discipline needed to sustainably grow the B Corp movement without compromising B Lab's mission or standards. Working across Standards Solutions, Product and Customer Experience, the function ensures customer needs, market dynamics and commercial insight shape organisational priorities, product development and go-to-market decisions. It helps bring new products and services to market, strengthens customer acquisition and builds the commercial capabilities needed to scale growth across regions, customer segments and product portfolios. The function succeeds when more businesses discover, value and adopt B Lab's products and services, resulting in sustainable revenue growth, stronger market reach, successful commercialisation of new products and greater organisational resilience—all while strengthening the credibility and impact of the B Corp movement.

About the Opportunity

B Lab is seeking a Growth Director to lead the organisation's enterprise Growth function, responsible for expanding the reach, adoption and impact of B Lab's standards, certification and standards-based products and services. The role brings together Growth Strategy, Marketing, Sales, Commercial Operations and Go-to-Market to strengthen market understanding, build customer demand and convert interest into sustainable growth. The role is accountable for the strategic, commercial and operational performance of the Growth function, ensuring B Lab develops the market insight, commercial capabilities and go-to-market discipline needed to scale its products and services while strengthening the organisation's long-term financial sustainability. Working closely with Standards Solutions, Product, Customer Experience, Engagement and regional teams, the role ensures customer needs, market insight and commercial thinking shape organisational priorities, product development and growth strategies across the organisation. The successful candidate will be a strategic and entrepreneurial commercial leader with a proven track record of building high-performing growth organisations, bringing products and services to market, and driving sustainable customer and revenue growth within complex, mission-driven or B2B environments.

Core Responsibilities 

Growth Strategy & Market Intelligence [20%]

• Develop and lead B Lab's global growth strategy across markets, customer segments and product lines.
• Own market strategy, including segmentation, market sizing, customer prioritisation, value proposition development and long-term growth planning.
•  Identify new market opportunities, customer segments, strategic partnerships and growth pathways.
• Translate customer, market and regional insight into strategic priorities, investment decisions and organisational action.
• Partner with Finance and the CSO leadership team to connect growth strategy to long-term financial resilience.

Marketing & Market Development [20%]

• Lead marketing strategy, demand generation and market development across priority customer segments.
• Build B Lab's market presence by increasing awareness, consideration and understanding of its standards, certification and standards-based products and services.
• Partner with regional teams to deliver globally aligned, locally relevant campaigns.
• Ensure marketing is informed by customer insight, supports product positioning and drives measurable commercial outcomes.
• Strengthen the connection between marketing, sales and customer experience to improve acquisition and conversion.

Sales & Commercial Performance [20%]

• Lead the sales capability required to drive acquisition, conversion and revenue performance.
• Establish pipeline management, conversion targets, performance rhythms and sales enablement approaches.
• Support regional and global teams with consistent commercial approaches, tools and performance expectations.
• Ensure strong coordination between lead generation, sales engagement, onboarding and customer adoption.
• Build a high-performing commercial culture that balances growth, customer value and B Lab's mission.

Commercialisation & Go-to-Market [20%]

• Lead go-to-market strategy for new and existing products, services and certification offerings.
• Partner with Product, Standards Solutions, Customer Experience and Engagement to define launch strategies, commercial positioning and adoption plans.
• Shape pricing, packaging, value propositions and market readiness.
• Ensure every launch is supported by clear customer segmentation, compelling messaging and measurable commercial objectives.
• Develop repeatable go-to-market capabilities that can scale across markets, regions and product portfolios.

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