Senior Marketing Advisor

<div class="content-intro"><h3><span style="color: rgb(0, 53, 142); font-family: helvetica, arial, sans-serif;">About Baringa&nbsp;</span></h3> <p>Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding.</p> <p>The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence – all powered by advanced technology, data, AI and digital innovation.</p> <p>Clients value Baringa’s collaborative approach and the way its teams integrate seamlessly – all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors.</p> <p>Certified as a&nbsp;<em>Great Place to Work </em>around the world, Baringa has been recognised by the <em>Financial Times </em>in 22 categories of its UK Leading Management Consultants rankings, and by <em>Forbes </em>for four consecutive years as one of the World’s Best Management Consulting Firms.</p></div><h2><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 53, 142);"><span data-contrast="none">Our Clients and Marketing team are looking for an experienced Marketing Advisor to join the team.</span>&nbsp;</span></h2> <p>We’re building a professional Clients &amp; Marketing Function for the long term. The Marketing function at Baringa was set up in 2021, and the close-knit team has made real progress to build the marketing infrastructure at Baringa and professionalise our approach to Marketing. In 2025 it was extended and restructured as Clients &amp; Marketing, a broader function extending the remit to enable Baringa to better:</p> <ul> <li>Attract with Expertise</li> <li>Nurture enduring relationships</li> <li>Compete to win</li> <li>Understand client needs</li> <li>Negotiate for Value</li> </ul> <p>The Clients &amp; Marketing function acts as an internal agency for internal clients, working closely with partner sponsors and champions across Baringa. We work together to achieve our mutual objectives, including brand development, revenue generation, C-suite and LaG engagement, enhancing our digital presence, and supporting varied strategies aligned with our collective purpose. The role is UK remote, and we’ll cover reasonable travel expenses where face-to-face events or occasional team meetings in the office require attendance.</p> <h3><span style="color: rgb(0, 53, 142);"><span data-contrast="none">What you will be doing</span></span></h3> <ul> <li>Work with the E&amp;R Marketing Business Partner to support the execution of E&amp;R marketing plans and deliverables.</li> <li>Play an integral role in delivering marketing strategies that align with sector goals and Baringa’s overall vision for Clients &amp; Marketing, while contributing to the broader business growth ambitions.</li> <li>Partner with E&amp;R teams and the E&amp;R Partner Clients &amp; Marketing Sponsor to align marketing efforts with business priorities, supporting structured and impactful go-to-market strategies.</li> <li>Help design, launch and manage global and regional campaigns to strengthen Baringa’s market positioning, adapting campaigns for local cultural and market needs across the UK, US, Europe and APAC.</li> <li>Collaborate with internal stakeholders to develop compelling campaign content such as thought leadership, client stories, videos, webinars and events.</li> <li>Apply Baringa’s agreed brand and AI story consistently across E&amp;R work - ensuring content credible and distinct, with support from the E&amp;R Marketing Business Partner.</li> <li>Act as a reliable link between E&amp;R and the wider Clients &amp; Marketing team: route work to the right experts, be clear with stakeholders about what C&amp;M can deliver and by when, and play a full part in shared planning.</li> <li>Support the development and planning of marketing campaigns, putting audience and market insight at the centre of decision-making to drive meaningful outcomes such as revenue growth, client acquisition and increased market share.</li> <li>Help identify Baringa’s unique strengths and differentiators to inform clear objectives, impactful messaging and effective targeting of key audiences and market segments.</li> <li>Own and manage the end-to-end lifecycle of the campaigns you are responsible for, from planning and execution to analysis and optimisation, taking a structured approach to ensure quality and results.</li> </ul> <h3><span style="color: rgb(0, 53, 142);"><span data-contrast="none">Your skills and experience</span> </span></h3> <ul> <li>CIM Diploma qualification or equivalent (or strong working knowledge of CIM principles preferred). Further certifications such as HubSpot, Google Analytics and/or data-driven marketing platforms are a plus.</li> <li>Demonstrated success in supporting marketing strategies and selecting innovative, data- driven tactics to drive business growth, enhance client engagement and support sales pipeline objectives.</li> <li>3+ years’ experience in B2B marketing, with a proven ability to help design and deliver impactful campaigns that achieve measurable business outcomes; professional services experience and familiarity with sector-specific challenges is welcomed.</li> <li>Ability to nurture relationships and navigate stakeholder environments - both internally across cross-functional teams and externally with partners and suppliers.</li> <li>Strong influencing skills and the ability to work effectively across levels of the organisation, including senior leadership, sector leads and diverse global teams.</li> <li>A proactive problem - solver, demonstrating resilience, adaptability and the ability to pre- empt, manage and resolve challenges as they arise.</li> <li>Self-driven and results-oriented, able to manage your own time and priorities - and coordinate others’ - while balancing short-term delivery with longer-term goals.</li> <li>Excellent interpersonal and collaboration skills, with the ability to foster an inclusive and high-performing environment.</li> <li>Outstanding written and verbal communication skills, including the ability to create compelling marketing content, presentations and messaging tailored to specific audiences.</li> <li>Curiosity and confidence in using Martech and marketing analytics tools - such as Microsoft Dynamics, Power BI and Google Analytics or equivalent&nbsp;</li> <li>Able to balance a strategic focus with detailed execution - owning and shaping projects from concept to completion with thorough planning, organisation and at