Marketing Manager

Local Candidates Preferred Our client is a destination retail business offering a unique and immersive shopping experience across multiple departments, including seasonal merchandise, apparel, specialty goods, and curated in-store experiences. With a large retail footprint and a strong reputation for quality, hospitality, and creativity, the focus is on delivering an engaging environment that inspires customers year-round. What You Will Do: Marketing Strategy and Campaign Planning Build and manage the annual marketing calendar for promotions, seasonal campaigns, events, launches, and store initiatives. Lead planning for major campaign seasons, including Spring, Fall, Christmas, and other key retail moments. Work with ownership, leadership, buyers, department managers, and store teams to turn business priorities into clear marketing plans. Help grow customer traffic and expand company reach, including opportunities to attract shoppers from the Raleigh and Triangle market. Brand Management and Creative Direction Help define, protect, and consistently apply company brand voice and visual identity. Make sure signage, social media, email, website content, advertising, and in-store messaging feel polished, consistent, and true to the company experience. Develop or oversee templates, brand standards, messaging guidelines, and seasonal campaign themes. Bring a strong eye for layout, storytelling, photography, and presentation. Digital, Email, Website, and Social Media Oversee the email and newsletter calendar, including content planning, promotions, subject lines, timing, and performance review. Guide social media strategy and content planning across platforms such as Facebook, Instagram, and TikTok. Coordinate photo and video needs for seasonal campaigns, products, events, and in-store experiences. Keep website content current, including promotions, events, store hours, seasonal pages, and customer information. Monitor digital engagement, website activity, email performance, customer feedback, and other practical marketing indicators. Advertising, Events, and Community Promotion Coordinate traditional advertising, local print, billboards, digital opportunities, and community partnerships. Support major events and traffic-driving promotions, including seasonal launches. Help evaluate marketing spend and channel mix so the company is investing in the right places. Build and maintain relationships with media partners, vendors, influencers, and community contacts as needed. In-House Print Production and Signage Workflow Oversee the marketing department’s print and signage workflow in partnership with the print production team. Help prioritize print requests, campaign signage, event collateral, store graphics, and promotional materials. Set clear request deadlines, proofing steps, approval standards, and production timelines. Budget, Reporting, and Team Leadership Help manage and track the marketing budget, including advertising, supplies, tools, print materials, and labor planning. Report marketing activity, campaign performance, traffic trends, and resource needs to leadership. Support and coordinate team members working in social media, web, email, content, and print production. What We Are Looking For: 3 to 5+ years of B2C marketing experience, preferably in retail, hospitality, garden center, home decor, fashion, events, or another destination-based business. Experience planning seasonal campaigns, promotions, or a marketing calendar. Strong writing, editing, storytelling, and customer-facing communication skills. Ability to help define and consistently apply a brand voice across multiple channels. Strong organizational and project management skills. Experience with social media content planning, email marketing, website updates, and campaign coordination. A strong eye for design, photography, visual presentation, and brand consistency. Ability to lead a small team and manage competing priorities during busy seasons. Familiarity with tools such as Canva, Adobe Creative Cloud, email marketing platforms, website CMS tools, social scheduling platforms, Excel, Google Sheets, or project management systems. This Role Is a Great Fit If You Want To: Own and shape a full marketing program, not just one channel. Lead seasonal campaigns that drive real customer excitement and traffic. Work closely with leadership and have a voice in business decisions. Bring structure, clarity, and creativity to a growing marketing function. See your work come to life across in-store, digital, and community channels.