Marketing Communications Associate Director

Description Job Summary The Marketing Communications Associate Director is a pivotal leadership role within Brand and Marketing Communications (BMC). This position is responsible for transforming IEEE into a world-class brand storytelling engine by merging brand marketing with a high-impact, omnichannel content strategy. Reporting directly to the Senior Director, Brand & Marketing Communications, the incumbent will spearhead the creation of high-visibility brand campaigns designed to drive public awareness of IEEE's global impact. By leveraging human-centric stories from across the organization, this role will demonstrate how IEEE's work-from foundational standards to technical innovations-positively shapes society and integrates into the fabric of daily life. This position will manage one (1) direct report. Key Responsibilities • Brand Campaigns • Campaign Strategy: Translate brand strategy, positioning and messaging into campaigns that deliver compelling stories of IEEE impact and a cohesive IEEE identity to global audiences. • Agency Oversight: Lead external agency teams (creative & media) from briefing through execution to develop creative campaigns supported by robust paid media plans for key audiences and markets. • Brand Awareness: Together with the Research team, develop testing plans to understand campaign impact on Brand Health metrics, setting benchmarks and optimizing campaigns to drive growth. • Omnichannel Content Strategy • Storytelling Engine: Lead cross-functional teams in the development and implementation of robust, mobile-first content strategies across IEEE.org (desktop and mobile) and top IEEE surfaces. • Stand up a content strategy and operation focused on "bite-size," discoverable stories that emphasize the human impact of IEEE's initiatives. • Campaign Integration: Work in tandem with Social Media, Internal and External Comms to align content across touchpoints, moments and audiences to maximize impact and appear as "one IEEE." • Audience Insights: Leverage audience data to ground content plans in audience behaviors and needs. • Operational Excellence & Innovation • AI Integration: Lead the team in integrating AI-driven tools for content versioning, creative imagery, and story mining to achieve productivity improvements. • Internal Collaboration: Partner with internal stakeholders across Operating Units and Societies to ensure all content reflects "one IEEE." • Infrastructure Management: Oversee the strategic business input for enterprise-wide content tools, including Digital Asset Management (DAM) systems and scheduling platforms. • Leadership & Stakeholder Management • Team Leadership: Support the Senior Director in fostering a "test and learn" culture of out-of-the-box thinking and organizational transformation. • Cross-Functional Coordination: Interface with Marketing Planning, Internal and External Communications, IT and others to ensure brand and content strategies are integrated into the broader digital roadmap. Travel Information • 10-20% Domestic and International Qualifications Education • Bachelor's degree or equivalent experience Marketing, Communications, or a related field Req • Master's or other advanced degree Pref Work Experience • 10-15 years Advertising, content strategy, or global marketing leadership Req Skills and Requirements • Leadership: Proven ability to influence diverse stakeholders across a large, matrixed organization • Strategic Vision: Expertise in building 360 brand marketing and content strategies • Technical Proficiency: Familiarity with creative workflows, AI content tools, Adobe Creative Cloud, and DAM systems • Analytical Rigor: Proficiency in using data to guide strategies and investments and track brand KPIs to executive leadership Other Requirements: As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply. PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status. For information on work demands and conditions required for this position, please consult the reference document, ADA Requirements. This position is classified under Category I - Office Positions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. =============================================== Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management's right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons. #LI-HYBRID