Associate Manager, Paid Social Performance Marketing 8

About The Digital Stronghold The Digital Stronghold is a modern commerce collective built around four distinctive, high-performance brands: Taylor Stitch, The Tie Bar, Boston Scally, and Pedal Mafia. Each brand stands on its own with a loyal community and a clear sense of purpose-yet together, they define what contemporary menswear looks like across lifestyle, tailoring, and performance apparel. We are creators, builders, and collaborators who believe in the strength of design-led thinking and thoughtful storytelling across every product we make. Our Values • Own the outcome • Move with purpose • Speak truth, listen fully • Learn and share • Drop the ego • Build for the long haul About the Role The Digital Stronghold is seeking an Associate Manager, Paid Social Performance Marketing to support the execution, optimization, and growth of paid social campaigns across our portfolio of eCommerce brands. This role is ideal for a performance marketer with hands-on experience managing paid social campaigns across Meta and TikTok who thrives in a fast-paced, data-driven environment. You'll play a key role in driving qualified traffic, improving conversion performance, and maximizing return on ad spend (ROAS) through thoughtful optimization and testing strategies. The ideal candidate brings strong analytical skills, attention to detail, and a collaborative mindset, along with a passion for fashion, lifestyle, or consumer brands. Experience within Shopify-based eCommerce environments is a plus. What You'll DoPaid Social Campaign Management • Own the setup, execution, and optimization of paid social campaigns across Meta (Facebook & Instagram) and TikTok Ads platforms • Manage campaign types including ASC, Traffic, and DPA campaigns • Monitor and optimize bids, budgets, targeting, placements, and creative performance to improve KPIs such as CTR, CVR, CPA, and ROAS • Support paid search initiatives as needed across platforms such as Google Ads and Microsoft Ads Strategy & Optimization • Analyze campaign performance, audience insights, and performance trends to identify optimization opportunities • Support a structured test-and-learn environment through A/B testing across creatives, bidding strategies, and campaign structures • Contribute to incrementality testing and performance measurement efforts • Conduct competitive analysis and competitor ad research to identify growth opportunities and emerging trends Cross-Functional Collaboration • Partner closely with Marketing, eCommerce, Creative, UX, and Analytics teams to align campaigns with promotional calendars and business priorities • Collaborate with creative and content teams to develop compelling ad copy and visual creative aligned with brand voice and campaign goals • Work with eCommerce and UX teams to improve landing page experiences and conversion outcomes Reporting & Analytics • Prepare regular campaign performance reports with actionable insights and recommendations • Support accurate tracking, attribution, and conversion reporting across platforms • Utilize tools such as GA4, Tableau, Data Studio, Quicksight, Dataorama, or similar reporting platforms to evaluate campaign effectiveness What We're Looking For • 3-5 years of hands-on experience managing paid social campaigns, particularly across Meta and TikTok Ads • Experience with ecommerce performance marketing and customer acquisition strategies • Familiarity with ASC, Traffic, and DPA campaign structures • Experience with Google Ads and/or Microsoft Ads is a plus • Strong analytical skills with experience using GA4, Adobe Analytics, or similar reporting tools • High attention to detail across campaign setup, tracking, reporting, and optimization • Understanding of A/B testing and conversion rate optimization principles • Strong communication and collaboration skills • Experience working within Shopify-based eCommerce environments preferred • Bachelor's degree or equivalent experience in Marketing, Business, Analytics, or a related field Why Join Us? At The Digital Stronghold, you'll have the opportunity to work across a portfolio of unique, design-driven brands while contributing to high-impact, performance-focused marketing initiatives. We value curiosity, collaboration, ownership, and continuous improvement-and we're looking for someone excited to grow alongside a fast-moving team. If you're passionate about digital marketing, data-driven decision making, and building meaningful consumer experiences, we'd love to hear from you.