Digital Marketing Manager

Job Description Job Description About Care Access Care Access is working to make the future of health better for all. With hundreds of research locations, mobile clinics, and clinicians across the globe, we bring world-class research and health services directly to communities that often face barriers to care. We are dedicated to ensuring that every person has the opportunity to understand their health, access the care they need, and contribute to the medical breakthroughs of tomorrow. With programs like Future of Medicine , which makes advanced health screenings and research opportunities accessible to communities worldwide, and Difference Makers , which supports local leaders to expand their community health and wellbeing efforts, we put people at the heart of medical progress. Through partnerships, technology, and perseverance, we are reimagining how clinical research and health services reach the world. Together, we are building a future of health that is better and more accessible for all. To learn more about Care Access, visit How This Role Makes a Difference The Digital Marketing Manager will lead the development and execution of digital campaigns aimed at increasing patient engagement and recruitment. This role requires a data-driven leader who thrives on digging into analytics, identifying growth opportunities, and optimizing digital channels for maximum impact. How You'll Make An Impact Digital Paid Media Strategy Develop and implement digital marketing strategies to support patient recruitment. Manage paid advertising campaigns across search, social, and display platforms. Analyze performance data to uncover actionable insights and drive channel optimizations. Continuously optimize social advertising efforts through A/B testing, audience refinement, and performance analysis to ensure alignment with organizational goals. Omnichannel Activation: Activate and grow overall channels used to reach our target audience digitally including programmatic, CTV, and other paid social channels. Build strategies and activate full funnel campaigns, growing awareness of Care Access and our overall offerings. Media Spend Analysis: Conduct deep dives into analytics to identify growth opportunities and refine targeting strategies. Strategically manage and allocate a multi-million-dollar digital marketing budget to maximize overall performance. Automation & Technology: Work with development and analytics teams to further build out our marketing automation. Other Responsibilities: Assist with additional project planning as needed Continuous A/B testing on email and SMS marketing The Expertise Required Expertise in full funnel campaign strategy, including channels such as paid social, programmatic, and other marketing channels Passion for data analysis and uncovering growth opportunities. Experienced in building a multi-million dollar ad strategies Proactive problem-solver with excellent attention to detail. Ability to lead cross-functional teams and manage multiple projects. Certifications/Licenses, Education, and Experience Bachelor's degree in marketing or a related field 5+ years of experience in digital/performance marketing and performance optimization. How We Work Together Location : Remote within the United States. This role requires 100% of work to be performed in a remote office environment. Travel : This is a remote position with less than 10% travel requirements. Occasional planned travel may be required as part of the role. Physical demands associated with this position Include : The ability to use keyboards and other computer equipment. The expected salary range for this role is $90,000 - $120,000 USD per year for full time team members. Benefits & Perks (US Full Time Employees) Paid Time Off (PTO) and Company Paid Holidays 100% Employer paid medical, dental, and vision insurance plan options Health Savings Account and Flexible Spending Accounts Bi-weekly HSA employer contribution Company paid Short-Term Disability and Long-Term Disability 401(k) Retirement Plan, with Company Match Diversity & Inclusion We work with and serve people from diverse cultures and communities around the world. We are stronger and better when we build a team representing the communities we support. We maintain an inclusive culture where people from a broad range of backgrounds feel valued and respected as they contribute to our mission. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Care Access is unable to sponsor work visas at this time. If you need an accommodation to apply for a role with Care Access, please reach out to: Mandatory Employer Disclosures: Notice to Illinois applicants: Applicants are not obligated to disclose expunged juvenile records or adjudication, arrest, or conviction. Notice to Connecticut applicants: Care Access may require applicants to submit to a urinalysis drug test in connection with an application for employment. Notice to Arizona, Georgia, Indiana, and North Dakota applicants: Care Access complies with applicable laws prohibiting smoking in and around places of employment. Notice to Massachusetts applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Notice to Rhode Island applicants: Care Access complies with Rhode Island law prohibiting smoking in enclosed areas within places of employment. Care Access is also subject to is subject to Chapters 29–38 of Title 28 of the Rhode Island General Laws. Notice to Maryland applicants: UNDER MARYLAND LAW, AN EMPLOYER MAY NOT REQUIRE OR DEMAND, AS A CONDITION OF EMPLOYMENT, PROSPECTIVE EMPLOYMENT, OR CONTINUED EMPLOYMENT, THAT AN INDIVIDUAL SUBMIT TO OR TAKE A LIE DETECTOR OR SIMILAR TEST. AN EMPLOYER WHO VIOLATES THIS LAW IS GUILTY OF A MISDEMEANOR AND SUBJECT TO A FINE NOT EXCEEDING $100.