Senior Lifecycle Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Lifecycle Marketing Manager in United States. The Senior Lifecycle Marketing Manager will lead the end-to-end strategy and evolution of a high-impact member engagement and retention ecosystem within a fast-growing subscription business. This role is responsible for shaping how customers experience personalized, omnichannel communication across their entire lifecycle, from onboarding through long-term loyalty. You will design and optimize data-driven journeys that increase lifetime value, reduce churn, and deepen customer engagement across email, SMS, and in-app channels. The position requires strong strategic ownership, combining CRM vision, experimentation, and advanced segmentation to drive measurable business outcomes. You will collaborate closely with cross-functional teams including Product, Technology, Analytics, and Merchandising to align lifecycle strategy with inventory, product, and brand goals. This is a highly strategic role suited for a leader who thrives in fast-paced, mission-driven environments and enjoys building scalable CRM systems powered by data and innovation. Accountabilities Own and evolve the lifecycle marketing and CRM strategy, including segmentation, personalization, and subscription engagement across the full customer journey. Lead the design and execution of automated, omnichannel campaigns across email, SMS/MMS, app, and on-site messaging using advanced marketing platforms. Develop and manage testing roadmaps (A/B and multivariate) to continuously optimize retention, conversion, and customer lifetime value. Partner with analytics and data teams to define KPIs, build dashboards, and enhance predictive modeling such as churn propensity and customer health scoring. Collaborate cross-functionally with Product, Tech, Merchandising, and Finance to align lifecycle initiatives with business priorities and inventory availability. Oversee CRM platform optimization, ensuring strong data integrity, seamless integrations, and effective use of marketing automation tools. Ensure operational excellence, including compliance, QA processes, audience validation, and campaign execution accuracy. Requirements 6-8+ years of experience in CRM, lifecycle marketing, retention, or loyalty roles, preferably within subscription or DTC environments. Strong expertise in marketing automation platforms, with Iterable experience required. Proven success in building segmentation strategies, customer journeys, and data-driven retention programs at scale. Solid understanding of customer data architecture, personalization frameworks, and modern martech ecosystems. Strong analytical skills with the ability to translate complex data into actionable marketing insights and strategies. Experience working in e-commerce, subscription services, or premium consumer brands is highly valued. Excellent communication, stakeholder management, and cross-functional leadership skills. Strategic thinker with strong business acumen, adaptability, and a test-and-learn mindset. Benefits Competitive salary range of 100,000-115,000 USD, based on experience and skills. Comprehensive health, vision, and dental insurance coverage. 401(k) retirement savings plan. Paid time off, sick leave, vacation days, and parental leave. Remote-first work environment across eligible U.S. states. Monthly product benefit featuring complimentary seafood delivery. Inclusive and supportive workplace culture focused on sustainability and mission-driven impact. How Jobgether Works We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.