Digital Marketing Manager

Core Responsibilities: Digital journey development • Design and launch integrated digital experiences for financial advisors in partnership with your aligned Client Journey Management team. • Build and deploy trigger-based, always-on digital journeys using Marketo. • Create personalized landing pages and integrate them into journey strategies. AI-driven personalization & innovation • Leverage AI tools to develop scalable, personalized digital assets. • Leverage our engagement engine to orchestrate and automate end-to-end digital journeys - from strategy through execution - ensuring personalized, timely experiences for financial advisors. • Continuously identify opportunities for journey experimentation and innovation. Execution & optimization • Manage end-to-end journey execution, including email deployment, QA, and compliance submissions. • Conduct A/B testing and experiments, applying insights to improve future strategies. • Monitor journey performance, prepare review materials, and present actionable insights. Data & audience strategy • Collaborate with data analysts to inform next-best-action strategies and personalization. • Partner with Senior Engagement Strategists on audience segmentation for journeys. • Analyze engagement trends and behavioral data to refine targeting and improve journey effectiveness. Collaboration & stakeholder engagement • Develop and maintain strong relationships with internal stakeholders, ensuring open and effective communication across teams. • Act as the subject matter expert for the digital tech stack, driving optimal use of tools and technologies. • Provide strategic guidance and thought leadership to cross-functional teams, aligning digital initiatives with broader business objectives. Qualifications: • Undergraduate degree in Marketing or equivalent experience • Minimum 5+ years of related work experience • Strong experience with Marketo preferred; experience with marketing automation platforms required • Demonstrated ability to apply AI and automation within workflows to improve efficiency and outcomes • Skilled in persuasion and influence, confident presenting recommendations • Proven experience in A/B testing and experimentation to generate insights and optimize performance • Strong, creative thinker with a track record of driving innovation and setting direction • Highly collaborative, with the ability to work across cross-functional teams Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position. About Vanguard At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.