Digital Strategist - Meta & Google Focus

Full Sail Media has been in the marketing industry for 40 years as a family owned and operated business. They launched as a full-service marketing partner to provide in- house design, print, media creation, marketing and deployment. Their teams work alongside clients to understand company business models, ideal target clients and values to then strategize the best plan for their company’s growth. Their promise to its clients is to ensure their company marketing is targeted, engaging, and consistent with their overall brand. JOB DESCRIPTION THIS IS NOT A MANAGEMENT ROLE – HANDS-ON-KEYBOARD EXPERIENCE, AND A WILLINGNESS TO EXECUTE DAY-TO-DAY ADVERTISING IS REQUIRED (SEE BELOW). ONLY APPLICANTS WITH DEMONSTRABLE PAID MEDIA CAPABILITIES WILL BE CONSIDERED. THIS IS NOT A REMOTE ROLE – YOU MUST BE WILLING TO COMMUTE TO THE BALTIMORE, MARYLAND AREA. Reporting Relationship: The Digital Strategist, Meta & Google focus reports directly to the Head of Digital Strategy. Summary: The Full Sail Media team is growing! We are hiring a Digital Strategist with Paid Media (80% focus) and SEO (20% focus) experience that can thrive while supporting diverse clients, managing multiple ad campaigns simultaneously, and contributing to digital strategy. Full Sail Media’s Digital Strategist, Meta & Google Focus will be the latest member of our strategy team responsible for supporting our digital clients, especially those engaging in paid media campaigns, content marketing, and SEO initiatives. They will be responsible for preparing media plans, supporting the development of ad creative and content (having a creative eye for good copy and art direction is a must), executing ad buys, compiling eye-catching toplines updates, delivering client-ready ad reports, compiling eye-catching web traffic toplines updates, and pitching in across other firmwide responsibilities. You’ll know you’re the right fit for the Full Sail Media team if: • You are a digital evangelist, passionate about all things web, social, and paid media. • You are an advertising aficionado, boasting hands-on-keyboard experience with the ABC’s and 123’s of DSP, SSP, and OTT (and all the other advertising acronyms). • You are a search engine optimization savant, able to take ownership of any SEO project big or small alongside a retained consultant. • Experienced with content management systems and digital platforms, ready to jump in and work in Wordpress, Elementor, Google Analytics, Agency Analytics, and other popular platforms. • You are a Jack or Jane of All Trades, unwilling to completely pigeonhole yourself into one digital specialty or focus and happy to help anywhere needed. • You are a storyteller, capable of compiling analytics or other data and converting it to compelling, client-facing reporting. • You are detail-oriented and organized, excited to navigate multiple clients and projects simultaneously with ease (and without being micromanaged). • You are a digital enthusiast, obsessed with staying up-to-date on the latest digital trends. DAY-TO-DAY ACTIVITIES • Create, launch, oversee, and optimize paid media campaigns on Meta and Google. • Develop advertising plans that clearly outline budget allocation, channel utilization, selected markets, target audiences, and other ad variables. • Oversee the integration between digital advertising, SEO, and other account deliverables, including social media management, search engine optimization, and content marketing. • Run other traditional and programmatic digital advertising campaigns as needed. (This includes initiating insertion orders with third parties and placing ads programmatically.) • Optimize campaigns to maintain performance and communicate recommendations to the relevant account and client teams. (Our ad campaigns are never “set it and forget it.”) • Execute search engine optimization tactics across multiple accounts and websites. • Deliver weekly ad toplines emails and monthly ad reports that illustrate key performance indicators and outline a compelling story. • Manage multiple clients’ content editorial calendars and ensure content is being developed, converted to web, and published on time. • Participate on client calls and provide campaign updates and other account-relevant contributions. • Build and maintain ad and other digital vendor relationships, including maintaining contacts with Meta and Google. • Contribute to other deliverables and firm responsibilities, including business development, process improvement, and project management. REQUIREMENTS • Bachelor’s Degree and 3-5 years of relevant work experience required. • Agency experience is preferred. • Experience in the B2C client space is a plus, but not required. WORK ENVIRONMENT • Hybrid work model. • Daily work performed Monday through Friday, 9.00 a.m. – 5:00 p.m.; additional hours may be required on an as-needed basis. TO APPLY To apply, send an email to [email protected] with three attachments: • Your resume • A (human-written) cover letter (or brief written introduction, no need to be too formal) explaining how you embody the talents listed above (i.e., digital evangelist, advertising aficionado, Jack or Jane of All Trades, storyteller, detail-oriented / organized, and digital enthusiast) • At least one ad report sample / case study demonstrating your ability to combine narrative to data to tell a compelling, client-facing story