Digital Marketing Manager

About The Company Founded in 2001 and headquartered in Nashville, Tennessee, Sound Physicians is a nationally recognized, physician-led medical group dedicated to delivering high-quality healthcare services across the United States. With a presence in over 400 hospitals spanning 45 states, the organization employs a diverse team of more than 4,000 clinicians and over 1,000 business professionals. Sound Physicians’ mission is to build exceptional clinical partnerships that promote accessible, affordable, and dignified care for all patients, regardless of their background or location. Leveraging more than two decades of operational expertise and physician-led teams, the organization has refined its approach to hospital medicine, emergency medicine, critical care, anesthesia, and telemedicine, consistently striving for excellence in patient outcomes. As a remote-first organization, Sound Physicians emphasizes flexibility and collaboration, fostering a culture that values innovation, inclusivity, and professional growth. Employees have opportunities to advance their careers while making a meaningful impact on healthcare delivery. Whether working virtually or onsite, team members are part of a purpose-driven organization committed to shaping the future of healthcare. The company offers a comprehensive benefits package, including medical, dental, and vision insurance; flexible spending accounts; a 401(k) plan with company matching; paid time off starting immediately; and paid holidays, supporting the well-being and financial security of its staff. About The Role We are seeking an experienced Digital Marketing Manager to spearhead the strategic growth of our digital marketing initiatives. This role is critical in enhancing brand awareness, generating qualified leads, and engaging key decision-makers through various digital and website platforms. Reporting directly to the Director of Brand & Integrated Marketing, the ideal candidate will blend strategic planning with hands-on execution across multiple channels, including organic social media, paid advertising, programmatic display, SEO, website management, and analytics reporting. The candidate should possess a strong demand-generation mindset with a proven track record of delivering measurable business results within a B2B healthcare services environment. This role involves limited travel, approximately 1–2 times per year, to support campaign initiatives and stakeholder engagement. The Digital Marketing Manager will collaborate closely with internal teams and external vendors to develop and execute integrated campaigns that align with organizational growth objectives, service line priorities, and go-to-market strategies. The position requires a proactive approach to managing digital campaigns, optimizing performance, and ensuring the organization’s digital presence effectively communicates its value proposition to target audiences. Qualifications 5–7 years of digital marketing experience, preferably within B2B or healthcare sectors Proficiency with LinkedIn Campaign Manager and Google Ads platform Experience with social media scheduling and reporting tools such as Sprout Social Strong understanding of Google Analytics (GA4), CRM systems (e.g., Salesforce), and campaign dashboards Experience managing vendor relationships for web development, SEO, and media buying Basic design skills using tools like Canva are a plus Exceptional written and verbal communication skills Strong project management capabilities with the ability to handle multiple priorities Knowledge of healthcare compliance and regulatory considerations is advantageous Responsibilities Develop and execute multi-channel digital marketing campaigns, including paid search, paid social, programmatic display, and retargeting efforts Manage budgets, audience targeting, and testing strategies to optimize campaign performance Collaborate with external vendors and media partners to evaluate performance, negotiate budgets, and refine strategies Oversee social media channels such as LinkedIn, Facebook, Instagram, Performance Max, and YouTube, including content planning, ad strategy, scheduling, and community management Partner with creative teams to repurpose content that enhances brand awareness and thought leadership, including microcontent, testimonials, infographics, and short videos Manage website content, design, updates, and SEO efforts through our CMS (WordPress), ensuring optimal user experience and visibility Implement and monitor SEO strategies, including keyword research, on-page optimization, link building, and performance analysis Conduct A/B testing of ads, landing pages, and messaging to improve conversion rates and overall campaign effectiveness Track and analyze campaign performance metrics, ROI, and traffic trends; develop dashboards and reports using GA4 and other analytics tools Perform competitive market analysis to identify new opportunities and differentiate our digital presence Manage online reputation by monitoring social mentions and listings, responding appropriately to reviews and inquiries Support executive thought leadership initiatives on LinkedIn, including content strategy, posting, engagement, and profile enhancements Benefits Medical, Dental, and Vision insurance coverage Flexible Spending Accounts for healthcare and dependent care 401(k) retirement savings plan with company matching Paid Time Off (PTO) starting immediately upon employment, accruing at 15 days per year Ten paid holidays annually Opportunities for professional growth and career development A collaborative, inclusive, and innovative work environment that values work-life balance Equal Opportunity Sound Physicians is an Equal Employment Opportunity (EEO) employer committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, gender identity, sexual orientation, age, marital status, veteran status, disability, or any other characteristic