Associate Marketing Lead - XSell Digital Marketing

R223028 Job Profile Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued and have an opportunity to contribute to the company’s success. Company Overview: PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in our Credit Card Marketing acquisition team, and are seeking an innovative thought leader and email channel expert to propel our growth agenda. We are seeking an experienced digital credit card marketer - who wants to design and deliver high-impact, omni-channel marketing strategies. If you are passionate about … • Performance marketing • User Experience and customer journeys • Using data and consumer insights to develop break-through creatives and marketing strategies… we want to hear from you. Specific Job Requirements To Include • Design & deploy omni-channel customer acquisitions journeys • Email Campaign Strategy & Execution • Develop and implement strategies to market credit cards to existing PNC customer base across all consumer and Small Business Card products • Apply email best practices and new capabilities to drive breakthrough marketing • Design and implement always-on A/B testing • Define KPIs for success for program and individual test campaigns. Partner with Marketing Analytics to build performance tracking dashboards • Use data to continually optimize performance • Formally brief stakeholders on channel performance and next steps Ideal Candidate • Proven success in delivering direct response campaigns that are optimized based on in-market testing results • Experience in credit card marketing • Creative problem solver, who combines marketing expertise, consumer insights, and data-based solutions to solve marketing challenges • Innovative thinker who is comfortable challenging the status quo, with a proven track record of innovating and reimagining what is possible • “Owner mentality,” with desire to cut through clutter and deliver results • Demonstrates strong written and oral communication skills, including the ability to influence partners and drive cross-functional alignment • Has experience leading strategic creative development that delivers business results • Brings multiple stakeholders together to activate around a common vision and builds consensus among partners • Champions best-in-class marketing and is energized by a challenge • BONUS: Experience using SQL to create dynamic and personalized content; FinTech experience PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description • Independently implements and manages a broader set of defined market programs/initiatives. • Leverages a strong comprehension of marketing strategies. Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution. • Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data in order to identify trends. Readily identifies the strategic and tactical implications. • Ensures all operating activities are delivered within the established budget framework. • Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: • Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. • Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterpri