Field Marketing Manager

<p id="p-rc_92f91993546b307f-189" data-path-to-node="4"><span data-path-to-node="4,0"><span class="citation-5134 citation-end-5134">The Asana Marketing team is responsible for fueling business growth and building a brand customers love</span></span><span data-path-to-node="4,2"><span class="citation-5133 citation-end-5133">. We create campaigns and content to attract new accounts and inspire current ones to grow with us</span></span><span data-path-to-node="4,4"><span class="citation-5132 citation-end-5132">. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content cre</span>ation, advertising, and lifecycle marketing</span><span data-path-to-node="4,6">.</span></p> <p id="p-rc_92f91993546b307f-190" data-path-to-node="5"><span data-path-to-node="5,0">As a Field Marketing Manager, you will be a critical contributor on our Revenue Marketing team, working cross-functionally to develop our go-to-market strategy and execute campaigns that create and accelerate sales pipeline</span><span data-path-to-node="5,2">. Reporting to the AMER Field Marketing Lead, you will partner closely with regional sales leaders to align marketing strategy with sales goals through a mix of digital campaigns, experiential events, executive roundtables, and ABM</span><span data-path-to-node="5,4">. You will make data-driven decisions and adapt quickly to industry imperatives to customize our marketing progr<span class="citation-5130 citation-5131 citation-end-5131">ams and maximize impact</span></span><span data-path-to-node="5,6"><span class="citation-5128 citation-5129 citation-end-5129">.</span></span></p> <p id="p-rc_92f91993546b307f-191" data-path-to-node="6"><span data-path-to-node="6,0"><span class="citation-5126 citation-5127 citation-end-5127">This role is based in our San Francisco office with an office-centric hybrid schedule</span></span><span data-path-to-node="6,2"><span class="citation-5124 citation-5125 citation-end-5125">. The standard in-office days are Monday, Tuesday, and Thursday</span></span><span data-path-to-node="6,4"><span class="citation-5122 citation-5123 citation-end-5123">. Most Asanas have the option to work from home on Wednesdays</span></span><span data-path-to-node="6,6"><span class="citation-5121 citation-end-5121">. Working from home on Fridays depends on the type of work you do and the teams with which you partn</span>er</span><span data-path-to-node="6,8">. If you're interviewing for this role, your recruiter will share more about the in-office requirements</span><span data-path-to-node="6,10">.</span></p> <h3 data-path-to-node="7">What you’ll achieve</h3> <ul> <li id="p-rc_92f91993546b307f-192" data-path-to-node="8,0,0"><span data-path-to-node="8,0,0,0"><strong data-path-to-node="8,0,0,0" data-index-in-node="0">Program Ownership:</strong> Develop and own the field marketing program for North America across owned and sponsored events from concept through completion, including planning, budgeting, vendor management, and reporting</span><span data-path-to-node="8,0,0,2">.</span></li> <li id="p-rc_92f91993546b307f-193" data-path-to-node="8,1,0"><span data-path-to-node="8,1,0,0"><strong data-path-to-node="8,1,0,0" data-index-in-node="0">Pipeline Acceleration:</strong> Partner closely with revenue leaders, field sales reps, and SDRs on pre- and post-show strategies to engage target audiences and maximize pipeline generation</span><span data-path-to-node="8,1,0,2">.</span></li> <li id="p-rc_92f91993546b307f-194" data-path-to-node="8,2,0"><span data-path-to-node="8,2,0,0"><strong data-path-to-node="8,2,0,0" data-index-in-node="0">Cross-Functional Event Execution:</strong> Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, and Customer Advocacy</span><span data-path-to-node="8,2,0,2">.</span></li> <li id="p-rc_92f91993546b307f-195" data-path-to-node="8,3,0"><span data-path-to-node="8,3,0,0"><strong data-path-to-node="8,3,0,0" data-index-in-node="0">Scalable Best Practices:</strong> Establish and refine repeatable processes, templates, and best practices for regional field marketing activities</span><span data-path-to-node="8,3,0,2">.</span></li> <li id="p-rc_92f91993546b307f-196" data-path-to-node="8,4,0"><span data-path-to-node="8,4,0,0"><strong data-path-to-node="8,4,0,0" data-index-in-node="0">Performance &amp; ROI Tracking:</strong> Own the tracking and reporting of program results, closely monitoring event KPIs, lead flow, pipeline creation, and overall program ROI</span><span data-path-to-node="8,4,0,2">.</span></li> </ul> <h3 data-path-to-node="9">About you</h3> <ul> <li data-path-to-node="10,0,0">Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.</li> <li id="p-rc_92f91993546b307f-198" data-path-to-node="10,1,0"><span data-path-to-node="10,1,0,0">4+ years of field marketing experience, ideally for enterprise B2B/SaaS audiences</span><span data-path-to-node="10,1,0,2">.</span></li> <li id="p-rc_92f91993546b307f-199" data-path-to-node="10,2,0"><span data-path-to-node="10,2,0,0">Deep event planning and management knowledge with a proven track record of successfully executing multifaceted events across tight timelines</span><span data-path-to-node="10,2,0,2">.</span></li> <li id="p-rc_92f91993546b307f-200" data-path-to-node="10,3,0"><span data-path-to-node="10,3,0,0">Strong relationship-builder with the ability to lead cross-functional teams, work with executives and high-profile speakers, and drive buy-in from sales leadership</span><span data-path-to-node="10,3,0,2">.</span></li> <li id="p-rc_92f91993546b307f-201" data-path-to-node="10,4,0"><span data-path-to-node="10,4,0,0">Operationally minded self-starter with high autonomy, strong project management skills, and the ability to adapt to fast-paced environments</span><span data-path-to-node="10,4,0,2">.</span></li> <li id="p-rc_92f91993546b307f-202" data-path-to-node="10,5,0"><span data-path-to-node="10,5,0,0">Working knowledg<span class="citation-5120">e of marketing technology tools (Salesforce, Marketo, or similar platforms) and comfort utilizing data to drive campaign de</span><span class="citation-5119 citation-5120 citation-end-5120">cisions</span></span><span data-path-