Head of Product-Led Growth Marketing

<h2 class="p1"><span class="s1">Role Description</span></h2> <p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu">We are seeking a </span><span class="highlight author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu" data-highlight-color="#F7CC62">Senior Director of Product-Led Growth</span> <span class="highlight author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu h-lparen" data-highlight-color="#F7CC62">(PLG)</span><span class="highlight author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu" data-highlight-color="#F7CC62"> Marketing to own marketing’s contribution to our self-serve revenue line. This high-impact leader will hold P&amp;L responsibility for our PLG marketing initiatives, orchestrating the end-to-end customer lifecycle from initial acquisition and activation to expansion and retention.</span></p> <p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu">In this role, you will </span><span class="highlight author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu" data-highlight-color="#F7CC62">lead and scale Dropbox’s global digital marketing functions, including Paid Media</span> <span class="highlight author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu h-lparen" data-highlight-color="#F7CC62">(Brand</span><span class="highlight author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu" data-highlight-color="#F7CC62"> &amp; Performance), SEO/GEO, Web Strategy, and Lifecycle Marketing.</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu">&nbsp;</span></p> <p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu">The ideal candidate is a deeply analytical, growth-minded leader who can seamlessly bridge data-driven performance marketing with brand storytelling, collaborating closely with Product, Analytics, Sales, and Brand teams to optimize user journeys across Brand, PLG, and Sales-Led Growth</span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu h-lparen">(SLG)</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu"> motions. This includes engineering the data foundations and trigger mechanisms to identify enterprise-ready accounts within our self-serve base and seamlessly routing them to our Sales and Field Marketing teams.</span></p> <h2 class="p1"><span class="s1">Responsibilities</span></h2> <ul> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu"><strong>P&amp;L</strong> <strong>Ownership:</strong></span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu"> Drive the strategic vision and financial accountability for Dropbox’s PLG marketing revenue, maximizing customer lifetime value</span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu h-lparen">(LTV)</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu"> while managing efficient customer acquisition costs</span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu h-lparen">(CAC).</span></li> <li> <p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu"><strong>Paid Media Strategy:</strong></span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu"> Oversee global paid media budgets across performance and brand channels. Deliver aligned Statements of Work</span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu h-lparen">(SOW)</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu"> to support Brand and Field Marketing while relentlessly optimizing self-serve user acquisition.</span></p> </li> <li> <p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu"><strong>Lifecycle &amp; Retention Marketing:</strong></span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu"> Own the global lifecycle marketing strategy</span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu h-lparen">(email,</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu"> in-product, push) to accelerate user activation, habit formation, premium upgrades, and long-term retention.</span></p> </li> <li> <p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu"><strong>Web &amp; Search Optimization:</strong></span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu"> Lead SEO/GEO</span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu h-lparen">(Generative</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu"> Engine Optimization) and Web properties to drive high-quality organic traffic, continuous conversion rate optimization</span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu h-lparen">(CRO),</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu"> and deep user engagement.</span></p> </li> <li> <p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu"><strong>Cross-Functional Orchestration &amp; PQL Pipeline:</strong></span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85z94kqu9xz70zz67zz77zi4z82zl8u73z66zxz66zz76zyz85ziz80zsz83zu"> Partner deeply with Product, Engineering, and Data Analytics to build