CRM Marketing Lead: Lifecycle Strategy & Salesforce Cloud

Brother International Corporation is seeking a Manager, CRM Marketing to own the strategic direction for CRM initiatives. This hybrid role involves leading a team to develop and execute customer engagement strategies while leveraging Salesforce Marketing Cloud. Responsibilities include defining CRM strategies, managing lifecycle marketing programs, and ensuring compliance with legal requirements. The ideal candidate has over 7 years of CRM experience, strong leadership skills, and analytical abilities. The salary ranges from $105,000 to $125,000, plus eligibility for a bonus.