General Manager, Consumer

General Manager, Consumer Apply Digital is a global agentic customer experience partner, client-obsessed and built for a new era of client services. We bring together consumer and entertainment industry expertise and elite talent to connect strategy, agentic experiences, technology, and data for the world's most ambitious organizations. With the agility to move fast and the experience to deliver with precision, Apply Digital works with clients like Arc'teryx, NFL, NBA, Lululemon, and Kraft Heinz. Apply Digital is hybrid/remote friendly. The preferred candidate should be based in North America and able to collaborate with teams across ET, PT and GMT time zones. The Role Apply Digital is investing in deep industry leadership to drive the next phase of growth. As General Manager, Consumer, you will be a CEO-reporting executive with full accountability for revenue performance in the Consumer vertical globally — spanning retail, CPG, direct-to-consumer, and adjacent segments. This is a rare combination of commercial leadership and market authority. You will own the global revenue number, shape go-to-market strategy, and serve as Apply Digital's most visible voice in the Consumer space. Critically, you will bring an advanced, practitioner-level perspective on the impact of AI — and guide both clients and internal teams on how autonomous, agentic customer experiences are reshaping the Consumer industry. You will work in close partnership with regional Managing Directors (NA, EMEA and LatAm) who own local market execution, providing strategic direction, deal support, and arena-level coordination. What You'll Own Revenue & Commercial Leadership • Own and drive global revenue growth targets for the Consumer verticals. Develop and execute go-to-market strategy for the Consumer market in partnership with regional Managing Directors. • Set annual and multi-year revenue plans presented to the CEO;