Regional Marketing Manager-Paramus

Regional Marketing Manager is responsible for understanding the regional market landscape, including marketing trends and local competition to provide feedback/collaborate with other Marketing Managers for optimization of marketing strategies for each region. Key Responsibilities: · Plan and execute regional marketing strategies across multiple channels including digital, print, email, event and social media; driving retail foot traffic and direct to consumer leads. · Use advertising data, marketing research and competitor analysis to find the right media mix and investment on a per market basis. · Establish relationships with regional sales teams and provide timely sales enablement resources to support the business. · Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements. · Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels. · Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth. · Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning. · Contribute test ideas, execute test strategies, analyze test data and document test results. · Ability to explain and present data and technical concepts in easy-to-understand ways with excellent written, oral and illustrative skills. What We’re Looking For: · Exceptional proficiency with Microsoft Excel is required. · Excellent quantitative and analytical skills including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL. · Understanding of paid search, email, social, and other forms of online advertising. · Experience with website analysis using a variety of analytics tools including Google Analytics. · High intellectual curiosity and ability to think creatively, and identify and resolve problems. · High levels of integrity, autonomy, and self-motivation. · Excellent organizational and time management skills. · Highly motivated individual with 1-5 years of experience.