Marketing Consultant VI, Influencer and Social Strategy Lead, Paid Media

Marketing Consultant VI, Influencer and Social Strategy Lead, Paid Media The Marketing Consultant VI - Influencer & Social Strategy Lead owns the audience-led strategy for paid social and influencer marketing across the enterprise. This role ensures social and creator activations are grounded in audience insight, aligned with brand standards, and scalable across Lines of Business. The Lead defines platform- and audience-specific approaches for paid social and influencer engagement. Partnering closely with Communications and Creative teams, this role aligns owned and paid social strategies for consistency and impact. The Lead establishes standards for influencer audience fit, brand safety, and performance evaluation. This role also identifies emerging social and creator trends to inform testing, innovation, and future activation approaches. This senior individual contributor is primarily responsible for leading the development and execution of integrated marketing communications programs and strategies, leading and conducting complex market data collection and synthesis, and providing direction and subject matter expertise to creative team. This position leads and drives complex marketing projects, leads and drives the design and implementation of complex marketing strategies, and leads and drives the development and implementation of complex strategic go-to-market plans. Essential Responsibilities • Practices self-leadership and promotes learning in others by soliciting and acting on performance feedback; building collaborative, cross-functional relationships; communicating information and providing advice to drive projects forward; adapting to competing demands and new responsibilities; providing feedback to others, including upward feedback to leadership; influencing, mentoring, and coaching team members; fostering open dialogue amongst team members; evaluating and responding to the strengths and weaknesses of self and unit me