Principal, APAC Partner Enablement

<div class="content-intro"><p><em>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit <a class="_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b18uv _4fpr8stv _5goinqa1 _f8pj13af _9oik18uv _1bnxglyw _jf4cnqa1 _30l313af _1nrm18uv _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1" href="http://klaviyo.com/careers" data-renderer-mark="true">klaviyo.com/careers</a>&nbsp;to see how we empower creators to own their own destiny.</em></p></div><h1>About the Role</h1> <p>Klaviyo is looking for a <strong>Lead Principal of APAC Partner Enablement</strong> to lead the strategy and execution of partner enablement across the Asia-Pacific region, with an initial focus on Australia &amp; New Zealand, Southeast Asia, and broader emerging markets in the region.</p> <p>&nbsp;</p> <p>This role is critical to scaling our APAC partner ecosystem and accelerating regional growth, with partners serving as the <strong>tip of the spear</strong> for selling, implementing, and driving adoption of Klaviyo’s <strong>Autonomous CRM platform</strong> across a diverse set of markets, business models, and levels of digital maturity.</p> <p>&nbsp;</p> <p>You will own the <strong>APAC partner enablement strategy</strong>, evolving and scaling existing programs to drive deeper partner capability, stronger pipeline impact, and broader platform adoption across marketing, service, and analytics—underpinned by AI. A core part of this role is helping partners evolve their offerings and Klaviyo skills to align with the future of Klaviyo’s Autonomous CRM, adapted for regional nuances (channels, languages, verticals, and go‑to‑market motions).</p> <p>&nbsp;</p> <p>Based in&nbsp;<strong>Sydney</strong>, this role sits on the <strong>Global Partnerships</strong> team and works closely with APAC regional and cross-functional leaders to deliver high-impact enablement that prepares partners not just for today’s platform—but for where Klaviyo is going next.</p> <p>&nbsp;</p> <p>This is a <strong>player-coach</strong> role: you will operate hands-on in the field, contributing to content creation while also setting strategy, influencing roadmap priorities, and mentoring a growing APAC enablement team.</p> <p>&nbsp;</p> <h1>What You’ll Do</h1> <h2>APAC Partner Enablement Strategy &amp; Execution</h2> <ul> <li>Define and execute Klaviyo’s <strong>APAC partner enablement strategy</strong>, aligned to top company priorities, regional growth goals, and in‑market realities (e.g., ANZ maturity vs. emerging markets in Southeast Asia).</li> <li>Ensure APAC enablement supports the <strong>full partner lifecycle</strong>—from selling/co‑selling and implementation to expansion and long-term customer growth—tailored to agency, consultancy, and SI partner motions in the region.</li> <li>Build and maintain a regional partner enablement framework that can be localized by <strong>country, language, and vertical</strong> (e.g., ecommerce, hospitality, financial services) while staying consistent with global standards.</li> </ul> <h2>Regional Growth &amp; Expansion</h2> <ul> <li>Support continued impact and optimization of partnerships in <strong>Australia &amp; New Zealand</strong>, while driving scalable playbooks the rest of APAC can inherit and adapt.</li> <li>Partner closely with regional leadership to accelerate expansion into <strong>priority APAC markets</strong> (e.g., Southeast Asia, Japan, Korea, India), using partners as a primary growth lever.</li> <li>Serve as a senior representative of Klaviyo in the field, delivering <strong>regionalized enablement</strong> through live 1:1, 1:few, and 1:many trainings, workshops, and localized content—both virtually and in‑person across the region.</li> <li>Help define and refine the <strong>ideal APAC partner profile</strong> and partner value propositions, working closely with regional Partner Sales and Partner Marketing.</li> </ul> <h2>Platform Enablement</h2> <ul> <li>Enable APAC partners to confidently <strong>position, sell, and execute</strong> across Klaviyo’s Autonomous CRM platform, spanning marketing, service, and analytics, including country-specific channels (e.g., SMS, messaging apps) and compliance considerations.</li> <li>Contribute to <strong>enablement content creation</strong> and flagship initiatives for new platform capabilities, ensuring global assets are adapted for APAC use cases, examples, and customer stories—not just translated.</li> <li>Act as a <strong>product-obsessed</strong> leader who stays fluent across platform capabilities and can translate new features into clear, practical partner plays for APAC markets.</li> </ul> <h2>Cross-Functional Engagement</h2> <ul> <li>Work closely with <strong>Product Marketing, Internal Enablement, Partner Marketing, and Partner Sales</strong> to execute the APAC enablement strategy, ensuring regional needs are clearly represented in global planning and content.</li> <li>Influence enablement strategy, tooling, and roadmap priorities so that APAC partners can access the right content, in the right format and language, at the right time.</li> <li>Collaborate with <strong>Customer Success, Sales, and Solutions</strong> teams in APAC to close the loop between partner enablement, field feedback, and customer outcomes.</li> </ul> <p>&nbsp;</p> <h2><strong>APJ Enablement Vision &amp; Strategic Leadership</strong><br><br></h2> <ul> <li><strong>Orchestrate a unified APJ enablement strategy</strong> that prioritizes partner health maturity and establishes clear, scalable development paths aligned with regional growth objectives.</li> <li><strong>Execute as a strategic player-coach</strong>, optimizing cross-functional performance across presales and channel teams while driving hands-on resell activation for high-impact markets and partners.</li> <li><strong>Champion an agile culture of experimentation</strong>, leveraging data-driven feedback loops to transform the APJ enablement function into a primary engine for partner self-sufficiency and accelerated revenue readiness.</li> </ul> <p>&nbsp;</p> <h2>Measurement &amp; Impact</h2> <p>Drive measurable outcomes including:</p> <p>&nbsp;</p> <ul> <li>Increased <strong>partner-sourced and partner-influenced pipeline</strong> in APAC, with clear attribution back to enablement programs.</li> <li>Increased <strong>platform adoption and depth of usage</strong> through partners across priority products and key APAC verticals.</li> <li>Growth in <stron