Creative Strategist

Please apply here: https://form.typeform.com/to/EThi0ZmR

At Skinnify, we make clothing with built-in resistance — leggings, sleeves, shoes, and more — that turn everyday movements like walking, cooking, or commuting into a passive workout. In just three years, we've grown from 0 to 150,000+ customers — and we're just getting started.

To get a better idea of our company and what it's like to work on our team, check out this short video:
https://drive.google.com/file/d/1Imn7tqGmLXZxcpNBRI0mxYA6ayPwLT7j/view?usp=sharing

Now, we're looking for a full-time Creative Strategist (40 hours/week) to lead our creative efforts and develop scroll-stopping video and image ads that drive conversions, build our brand, and scale our growth.

Tasks

🔹 Your Responsibilities

✅ Develop high-converting ad concepts, creative angles, hooks, and storylines for video and image ads

✅ Research competitors, customer psychology, and market trends to uncover winning creative opportunities

✅ Manage our team of 3 full-time video editors and 1 full-time image designer

✅ Work closely with media buyers and the growth team to launch creative tests, analyze performance, and continuously iterate

✅ Own and optimize the entire creative pipeline to consistently deliver world-class performance creatives

Requirements

🎯 What We're Looking For

✔️ Creative Vision – You naturally think outside the box and understand what captures attention and drives purchases

✔️ Performance Marketing Experience – You've developed high-performing ad creatives for DTC ecommerce brands (fitness or fashion experience is a major plus)

✔️ Creative Execution – You know how to take an idea from initial concept to a polished, high-converting final asset

✔️ UGC & Creator Management – You know where to find talented creators and how to brief them to produce exceptional content

✔️ Data-Driven Mindset – You care about results, constantly testing and improving creative based on performance metrics

✔️ Organized & Independent – You can manage multiple projects, creators, and deadlines while taking full ownership of your work

✔️ Fluent English (Written & Spoken) – Strong communication is essential in our fully remote team

Benefits

💡 Why Join Skinnify?

📈 Join a Hyper-Growth Brand – From 0 to 150,000+ customers in 3 years. Your ideas will directly influence our growth and revenue.

🚀 Real Career Growth – Your trajectory here is whatever you make of it. One team member went from video editor to creative strategist and doubled their salary. Another started in customer support and now runs the entire customer support team. We promote from within and invest in people who want to grow.

💼 Full Flexibility – Work from anywhere, anytime. We run on trust and results, not time tracking — as long as the work gets done, your hours are yours.

🧠 Learning Budget – Courses, books, consulting calls — we cover it. Many team members book calls with founders of major ecommerce brands and experienced operators through platforms

✈️ Two Company Retreats a Year, Fully Paid – We rent a house in a new country each time, explore together, and actually get to know one another. Here's a video from our latest company retreat:
https://drive.google.com/file/d/1nOLkLRGauSxiJYMli4WxU36wJ5Z7aUe6/view?usp=sharing

⭐ Loved by the Team – Rated 5 out of 5 stars on Glassdoor

🏋️‍♀️ The Skinnify Story

Our founder Christian grew up in Frankfurt, Germany. Looking around, he noticed something striking: so many of the women in his life — his mom, his sister, his friends — wanted to get fitter, lose weight, and build muscle, but kept running into the same wall. They didn't have the time, the motivation, or the consistency to make the gym work.

The idea hit him during his own workout. He was using resistance bands and thought: what if these were built into everyday clothing? What if women could get the benefits of resistance training passively — while walking the kids to school, cooking dinner, or sitting at their desk? Fitness without the extra time or effort.

The idea was personal too. Christian was a difficult kid growing up and put his mom through a lot. She barely had time for herself, let alone the gym. He built Skinnify for women like her: busy, hardworking, often overlooked — so they could do something good for their bodies just by getting dressed.

🛍️ Our Products

What started with a single product — leggings with built-in resistance bands — has grown into a full collection of resistance-integrated clothing: leggings, sleeves, shoes, and more. We're on a mission to revolutionize how women do fitness by turning daily life into a workout.

🌟 Skinnify's Core Values

💡 Innovation – We design groundbreaking clothing with built-in resistance to revolutionize fitness.

🔥 Effectiveness – Our products help people burn more calories and get fitter with every step.

🌍 Accessibility – We make fitness accessible to everyone — even the busiest and least motivated.

🎉 Fun – We make exercise feel effortless and enjoyable.

✅ Quality – Our products are built to last — high-quality, durable, and reliable.

Ready to build the next generation of winning ecommerce ads and shape the creative direction of one of the fastest-growing fitness brands?

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